Interparfums SA is bringing its first incubated brand Stateside.
Solférino Paris, first launched last July in France, is entering Bloomingdale’s online and in seven doors, with additional store rollouts to come in fall. The range features 10 fine fragrances, priced at $330 for 125-ml. bottles, as well as two floral and woody candles priced at $100.
“Bloomingdale’s has significantly elevated its narrative and refined its approach to authentic, meaningful storytelling within the fragrance category,” said Philippe Benacin, chief executive officer of Interparfums SA, which is the French subsidiary of Interparfums Inc. Indeed, Bloomingdale’s has been undergoing a renovation strategy under CEO Olivier Bron as it aims to cultivate a luxury retail experience that keeps shoppers in its stores.
Interparfums’ portfolio includes fragrance licenses for Karl Lagerfeld, Kate Spade, Coach and most recently, David Beckham.
Solférino Paris, named after Interparfums SA’s offices at 10 Rue de Solférino, the historic headquarters of the French Socialist party, offers the company a line to the niche fragrance shopper, which in the U.S. is a fast-growing cohort. Data from NIQ shows that in 2025, indie fragrance sales grew 46 percent in the U.S., capturing 29 percent of the U.S. fragrance market and far outpacing indie growth in any other beauty category.
“We wanted to create a new niche perfume brand and got inspired by this amazing building, which is full of history,” said Victoria Scalia, marketing director of Solférino Paris, in an interview with WWD at the time of the launch.
