On Thursday night, Boom at the Standard kicked off New York Pride with its annual Pride x Boom party. The late-night dance party set the scene for the days ahead, bringing together tastemakers from the LGBTQIA+ community to mark the final weekend of worldwide Pride month.
The room was filled with a celebratory vibe soon after the doors opened as DJ duo Mazurbate and Tama Gucci got the festivities started. Andy Cohen, an early arrival, settled into the sunken VIP lounge, soon joined by guests including Aquaria, Kandy Muse, and Miles Greenberg at a nearby table. Among the other guests were Jeremy Pope, Alex Newell, Jari Jones, Jorgeous, Brandon Blackwood, Edvin Thompson, Tourmaline and Isan Elba. More continued to stream into the venue as the party pushed into the early hours of Friday morning.
Kaytranada, who later swapped in for DJ duty, brought out Justine Skye around 12:30 for a surprise performance of their new single “Oh Lala” atop the venue’s iconic circular gold bar.
“Boom Pride is so much more than a celebration,” said the hotel’s director of marketing and culture Christian Parker, who’s spearheaded memorable past Pride moments including Madonna’s appearance at the party in 2022. “It’s a powerful night of unity, celebrating the brilliance of our LGBTQIA+ community when visibility matters most.”
The scene at the Boom Pride Party.
Lexie Moreland/WWD
