Skin care company Paula’s Choice partnered with Olympian and “Dancing With the Stars” Season 33 runner-up Ilona Maher as the brand’s first ambassador. The American rugby player kicks off her stint with Paula’s Choice in a campaign for the brand’s Pro-Collagen Peptide Plumping Moisturizer, which is available beginning in January at Sephora and on the official website of Paula’s Choice.
For the campaign, Maher pairs her sporty sensibility with a bold pop of pink. Images from the campaign feature Maher in a locker room setting, wearing a sporty chic pink ensemble, featuring a pleated tennis skirt, holding a matching bullhorn and posing in front of lockers containing the Paula’s Choice Pro-Collagen Peptide Plumping Moisturizer.
Ilona Maher for Paula’s Choice.
Courtesy of Paula’s Choice
Maher’s duties as Paula’s Choice’s first brand ambassador extend to her wide-reaching, influential social media platform. Through a series of “Pep Talks,” Maher will serve as the “Skin Care Coach” to her social media following, revealing her favorite skin care tips, tricks and insights into how the 2024 Olympic bronze medal athlete takes care of her skin.
“Paula’s Choice Peptide Moisturizer is a game-changer for me,” Maher said of the beauty product in a statement. “It’s packed with actives that perform as hard as I do, giving me the confidence to tackle anything — on or off the field,” she said.
Ilona Maher for Paula’s Choice.
Courtesy of Paula’s Choice
“Paula’s Choice has always been about empowering people with science-driven, effective products and knowledge,” said Tina Pozzi, chief marketing officer of Paula’s Choice.
“Ilona’s passion for excellence and her fearless approach to challenges mirror the high-performance ethos that defines our brand. We couldn’t imagine a better partner to launch this active-powered moisturizer.”
Ilona Maher for Paula’s Choice.
Courtesy of Paula’s Choice
The Paula’s Choice Pro-Collagen Peptide Plumping Moisturizer features ingredients that deliver long-lasting hydration while promoting collagen, elastin, and protein production to plump the skin and improve elasticity and bounce visibly. Paula’s Choice cruelty-free products feature nonirritating and fragrance-free ingredients.
