Hurry to Shop Hailey Bieber’s Rhode Beauty Peptide Lip Shape

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Rhode Beauty, Hailey Bieber’s skin care-inspired beauty brand, has a track record for creating products that toe the line between multiple categories: Think a hydrating toner that doubles as a highlighter, lip balms that create the sheen of a gloss, and blushes with the emollience of a great moisturizer. With her latest launch, the Peptide Lip Shape, Rhode isn’t just offering a multitasking lip product, but leveling up the lip liner category as a whole.

Because lip liners are designed to define your lip shape and create a long-lasting framework for you to fill in with a lipstick of your choosing, many on the market err chalky and dry. This is great for extending the wear time of your lip look, but tends to be uncomfortable — particularly for those with dry skin, chapped lips, or really any lipstick lover during cold winter months. The issue with hydrating your lips prior to applying a lip liner, of course, is that the moisturizing properties of a balm or lip mask prevent a liner’s pigments from transferring onto your lips.

Our WWD Shop editors received advance samples of the new Rhode lip liner to test, and we can affirm that Bieber has deftly redefined what a lip liner should look like with her emollient formula that nourishes the lips while shaping them.

At its core, the Peptide Lip Shape is a creamy, soft-focus lip liner that features a rounded tip for smooth, precise application and a built-in smudger — surprisingly done in silicone, versus the brush or felt tip that’s standard for a liner — for seamless blending. This allows you to clean up any excess product around your mouth and blend the pigments into the center of your lip with ease (and easy cleaning; just wipe it down and the smudger is good as new).

Infused with peptides, Rhode’s new lip liner helps moisturize the lips while defining them. I found that during testing, the product only stayed put for about an hour or two without touch ups, but it’s entirely comfortable. And the shades (there are 11, ranging from natural pinks to rich chocolate) are fit for wearing on their own as a tinted balm, should you choose to tap the product all over your lips. The shades seem to draw inspiration from products like contour sticks and blush that you’d use to sculpt your cheeks, which allows you to add depth and volume to your lips by tracing the edges and blending the pigment from the outer corners into the center of your pout.

Following a campaign featuring Bieber alongside the likes of Tate McRae, Rhode’s Peptide Lip Shape has drummed up a long line of shoppers ready to add these lip liners to their carts. Hurry to shop yours, below.

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Meet the Author

Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she writes and edits beauty, fashion and lifestyle stories. She has over eight years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She keeps her finger on the pulse of all things related to beauty and wellness, as well as the latest shopping trends and clothing brands. Sullivan regularly tests Rhode’s beauty products, including bestsellers and new releases like the Peptide Lip Shape.