Rosalia Bucaro has been named chief merchandising officer of HSN, part of Qurate Retail Group.
She succeeds Rob Robillard, who left HSN earlier this year.
In Bucaro’s new role, she will oversee the strategic direction of merchandising, planning, programming and business development across all product categories at HSN. She will focus with her team on revitalizing product assortment, forging celebrity partnerships and creating a merchandise assortment that resonates with new and existing customers across all channels.
She reports to Stacy Bowe, president of HSN, who moved into the role last February.
“Rosalia’s passion for our brand and deep expertise in delivering exceptional customer and product experiences will be essential to the continued success and growth of HSN,” Bowe said. “Her skill set, leadership and customer-focused mindset are a tremendous addition to our already strong merchandising and leadership teams, and we look forward to the energy she will bring.”
Most recently, Bucaro was executive vice president of Rue Gilt Groupe, a leading off-price e-commerce portfolio company, where she oversaw all aspects of fashion including women’s, men’s and kids divisions, as well as the European luxury division. She oversaw boutique production, studio operations and brand operations, and was responsible for merchandising, programming, editorial and marketplace business operations. Earlier held various senior posts in merchandising at Bloomingdale’s.
Earlier this year, HSN struck a deal with Harlem’s Fashion Row, for several of its designers to appear on the shopping platform. And last spring, Christie Brinkley showcased her new women’s collection, Twrhll (Towerhill), exclusively on HSN.
