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Say what you will about their showiness, but luxury watches are some of the most coveted status symbols in society — always have been, always will be. And now, thanks to a watch marketplace founded in 2021, you don’t have to be a Credit Suisse executive living in Zurich to have your very own, curated collection of the top watches from brands like Patek Phillipe, Rolex, Vacheron, Bulgari, Audemars Piguet, and beyond.
Bezel makes watch shopping (and ownership) easy, by offering over 26,000 styles that have been previously owned but remain in top condition and, most importantly, are authenticated by the retailer’s in-house experts. You can filter search results for your next splurge by brand, price range, and listing recency; what’s more, Bezel’s site has an auction section, where you can go head to head with other potential buyers on rare, vintage, and in-demand watch models. Nothing seems to be off the table here, from that more-is-more Rolex Daytona ‘Leopard’ going for over $100,000 to the unworn, $300,000 Patek Phillipe Nautilus Perpetual Calendar watch that features white-gold casing, exceptional slimness, and a dial colored in the most brilliant of blues.
Until December 1, Bezel is treating its loyal (and high-spending) shoppers to a special discount code. By putting in HOLIDAY500 at checkout, you’ll get $500 off your first purchase of $7,500 or more. And while this doesn’t seem like something that makes a dent in the long run, trust us: Savings in the world of premium watches are practically impossible to come by, and you’re already getting the ones available at Bezel for less than their original price.
In addition to all this, the marketplace is hosting a dedicated holiday sale timed to Thanksgiving, because the existence of precious, one-of-a-kind timepieces is something to be grateful for. During the savings extravaganza, you can score deals of up to 20 percent off on budget-friendly 2025 Tag Heuers, two-tone Rolexes from 1991, and everything in between.
According to Bezel, it deals in listings that cumulatively clock in (get it?) at over $450 million, and the platform supplements this market dominancy with the peace of mind customers get after consulting its concierge team, which not only answers your burning questions about the luxe watch you already have your trigger finger on but also points you to other selections that might be of interest based on your criteria.
Essentially, Bezel is here to make the luxury watch market less of a gatekept “boys’ club” and more like something whose transactions can totally take place online, with guarantees made as to the legitimacy of the products in question and other perks provided (read: insured overnight shipping and a 24-hour return policy).
As for our editors’ favorite watches at Bezel? We’re so glad you asked. There’s the Cartier Tank Américaine, which was originally designed by jeweler Louis Cartier in 1917. The piece balances proportions perfectly while being swathed in 18-karat rose gold and being set with 30 or so brilliant-cut diamonds. As an added bonus, the watch is water resistant up to 100 feet, not that we recommend ever wearing it while swimming laps at the country club. Prized by collectors, it’s something you’ll be able to pass down from generation to generation (and an accessory that will no doubt only increase in value as time goes on).
The best things in life come in plush red boxes and are named “Cartier.”
Courtesy Cartier
So too do we have major eyes for Richard Mille’s RM 010 Automatic in Rose Gold. As Pharrell once said in Skepta’s song “Numbers,” “Richard Mille’s a classic, sapphires, not plastic.” And though this particular watch doesn’t have sapphires, it surely isn’t plastic either. Instead, the $145,440 wonder boasts subtle and never-flashy sophistication: fusing its face’s multilayered intricacy with the durability and wearability of a rubber strap.
Not a fan of rose gold? Not a problem, as we’d also love to point your attention to the 1972 Vacheron Constantin Cambree. A sculptural beauty through and through, this feminine style has undeniable vintage flair, courtesy of its ruby-red, slightly weathered strap out of alligator leather; light-refracting, white-gold casing; and the simplicity of only two Roman numerals pointing you to the time of day.
After perusing all that Bezel has in stock, you’ll surely join the ranks of the watch-obsessed — perhaps also booking a ticket to La Chaux-de-Fonds, Switzerland, the watchmaking capital of the world, to see the magic happen right before your eyes. With the holidays coming up, Bezel’s extensive inventory also presents as one of the most thoughtful and memorable gifts you can get for your dad, longtime father-in-law, or the woman in your life who’s long ago swapped her Apple Watch for something analog.
The last thing to do? Pick out your own Bezel favorite and add it to cart. Time is ticking as far as its $500-off promotion is concerned, and this is the one happening you don’t want to be fashionably late for.
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on luxury fashion and accessories worth readers’ time.
