Upscale legacy brands have a challenge when it comes to technology. How do you blend future-facing digital strategy with the timelessness of luxury? How do you balance exclusivity with digital-first accessibility? And how do you integrate omnichannel innovation into personalization, as well as the in-store experience?
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In this fireside chat for business hub Retail Rx, Lauren Parker, director of Fairchild Studio, chats with Yang Lu, the chief information officer at Tapestry, to learn how Tapestry is approaching luxury in this digital age. Lu explained the company’s test-and-learn digital strategy to meet customers where they are, and why “iteration is the new perfection.”
Tapestry invested heavily in AI, both to simplify search terms with natural chat, as well as to create digital twins of product to streamline digital product creation and also cut back on production waste. Technology is always changing, and Yang admits it’s an exciting time to be a “technologist” and explore how this new world can help customers on their adaptable journey with technology.
To listen to the podcast, click here.
