Henrik Fisker is at it again. This time, instead of being the head of a bankrupt car company that’s selling broken EVs that he designed, he’s getting into the food business.
This random news comes to us by way of TechCrunch. In the site’s recent daily news round up, there was a brief mention of “a little birdie” tipping them off that Fisker’s name was attached to a new business.
Looks like Henrik Fisker, founder of the now-defunct EV startup Fisker, has his name on something new. It’s called “Glogy Foods LLC” and is described in a filing as having something to do with food and beverage. With a name like that, I’m not sure I want to know.
Being somewhat shocked at this, we wanted to know more. After a bit of digging, I discovered Fisker is indeed starting a new company, but the details of exactly what this company does are still a bit scarce. A business profile and business search of the California Secretary of State shows that Fisker established Glogy Foods LLC out of Delaware, though the active licensing is out of California.
It’s a fairly new LLC with an initial filing date of October 7 2024. Records show that Fisker is listed as the registered agent of the LLC — the point of contact of an LLC that receives things like legal documents and communications from the that the business is registered in — and that it operates out of a random mansion address in LA, specifically the Hollywood Hills near West Hollywood. A Google search of the company’s name will bring up nothing but Glory Foods, maker of things like canned collard greens, green beans and black eyed peas. Whatever the company is up to, it’s still too early to know exactly what it is.
Whatever Fisker is doing, it likely won’t be as successful as his other companies. Fisker is no stranger to starting a business, having started five companies in the last 20 years. His first attempt at selling cars was nothing more than a coachbuilding business that re-bodied BMW 6 Series’ and Mercedes-Benz SLs for “high-end” clients. That was in 2005, and only a handful of cars were ever made. Two years later he started Fisker Automotive, which made the controversial Karma. He somehow secured an initial $90 million from inventors and over $1 billion from private investors. The company lasted six years before Fisker resigned as chairman and the company’s assets were sold for change to Wanxiang, who still somehow operate the company as Karma Automotive to this day.
In 2013, the same year Fisker resigned as chairman of Fisker Automotive and a year before that company’s assets were to be sold, he started an LA-based design studio called HF Design. Its only claim to fame was a Mustang-based sports car designed with Galpin Motors called the VLF Rocket 8. In 2016, he took that VLF name and slapped it on a new company called VLF Automotive. The company was formed with Fisker, a former Boeing executive and GM executive Bob Lutz. The Michigan based company debuted a Dodge Viper-based sports car called the Force 1 V10 in 2016. Production was scheduled for 50 to be built, but only five were ever made.
Nine months after forming VLF Automotive, Fisker started Fisker Inc. in late 2016. Fisker Inc. was probably the messiest of Fisker’s businesses with the disastrous launch of the automaker’s sole model the Ocean, lost and mismanaged funds, and his wife acting as both CFO and COO.
With a trail of dead businesses in his wake, I’m not exactly confident that jumping into the food business will mean success for Fisker, but hey! This is America, where individuals like Fisker can do this rinse and repeat song and dance as much as they want even though they’re continuously blowing through millions if not billions of dollars.
