Let Hailey Bieber‘s birthday celebrations begin.
Ahead of the beauty founder’s big day on Nov. 22, Rhode is launching a festive collection with limited-edition products and scents inspired by her favorites from the brand. Named the Birthday Edit, the products will include the newly scented original four Peptide Lip Tints — Raspberry Jelly, Espresso, Ribbon and Toast — as well as a Snap-on Lip Case and an Oversized Bubble Bag.
Rhode’s Peptide Lip Tints.
The Snap-on Lip Case, designed with MagSafe technology, is the latest version of the brand’s viral silicone phone shell made to fit any Peptide Lip Treatment on the back. Meanwhile, the Oversized Bubble Bag is a “slouchy shape” travel case big enough to fit a laptop and then some. All items offered in the Birthday Edit will be available to purchase on Nov. 12 at rhodeskin.com.
The release of this specialized collection follows Rhode’s most recent product addition, Peptide Eye Prep. These hydrogel eye patches, priced at $25, are designed to depuff and brighten the under eye in the morning and at night, using a coffee bean-derived antioxidant, sodium PCA, glycerin and a terapeptide. Sold in the official Rhode logo print and a signature “r” print, the formula also works to target dark circles and fine lines, with a tightening and cooling effect achieved even without refrigeration.
Rhode’s original lip case.
Courtesy of
In July, Rhode dropped its Lemontini Peptide Lip Tint, the first tint to debut with a new reformulation, following customer complaints that the original formula produced a grainy texture. The skin care and makeup brand thus replaced the existing tints and treatments in August.
As if the release of all these new products wasn’t enough, Bieber took her brand to the next level with its first retail expansion into Sephora on Sept. 4, which went down in the retailer’s history as the biggest brand launch in North America. On its first day on the shelves, the brand reportedly made up 35 percent of Sephora North America’s online sales and subsequently totaled $10 million in retail sales in the first two days, according to YipitData.
