LONDON — Celebratory moments are far and in between in the challenging media landscape, but for Grazia U.K., the magazine remains on the yellow brick road.
According to data published by the U.K.’s Audit Bureau of Circulation citing the period January to December 2024, the women’s fashion and lifestyle magazine published by Bauer Media Group had a 46 percent year-on-year growth, resulting in a circulation of 137,376.
Grazia U.K.’s digital growth was also up by 94 percent year-on-year.
The magazine is celebrating its 20th anniversary and there’s something for everyone to read.
The magazine’s eclectic contents page touches on politics, social issues, shopping advice, beauty, dating reality show “Love Island” and royal drama.
Sienna Miller on the cover of Grazia U.K.
“It’s that great, unique balance that when we first launched everyone said it wouldn’t work to have politics mixed with skin care. Today, a modern woman consumes both,” said Hattie Brett, the magazine’s editor in chief since 2018.
The magazine has photographed women on the front line in Ukraine as the war started in 2022 and put soccer player Chloe Kelly on the cover after England won the UEFA Women’s Euro 2022 final.
Fashion is still a key pillar for Grazia.
“Fashion is the number-one reason why our audience comes to us,” Brett said.
The magazine has ramped up aesthetically — it no longer depends wholly on celebrity paparazzi images to sell copies as the stars are now complying to be on the cover in beautiful photo shoots with a willingness to discuss their work and relationships.
Lily Allen, Sienna Miller, Naomi Campbell, Brooklyn Beckham and Victoria Beckham have been on the cover of Grazia U.K. in the last 12 months.
Grazia U.K.’s associate editor Jane McFarland and editor in chief Hattie Brett at the Burberry fall 2025 show.
Saira MacLeod/WWD via Getty Images
The magazine’s big fashion issue that came out during London Fashion Week had ‘90s model Tasha Tilberg on the cover and fashion designer Bella Freud designed a special subscriber’s cover.
The other two big categories for Grazia U.K. are interiors and beauty.
The magazine launched its own home and interior magazine, Casa Grazia, in October 2013. It was meant to be an annual issue, but was so successful that a second Casa Grazia came out six months later, in April 2024.
In November last year, Grazia U.K. launched a stand-alone beauty issue. The second issue of the magazine will be released in April.
“Since the pandemic, we’ve seen our audience get more and more into beauty. They also spend more on beauty, which is reflected in the number of pages we do in print and the videos that we do on our social channels,” Brett said.
She has been involved in the Grazia U.K. universe since 2008. She started her career at the magazine as a features writer then launched its first website, which she oversaw before becoming assistant editor.
Victoria Beckham on the cover of Grazia U.K.
Brett left Grazia U.K. in 2013 to become editor of The Debrief, Bauer Media Group’s first digital-first brand, which she left after a two-year stint to join The Telegraph newspaper as deputy lifestyle director, where former Grazia U.K. editor Jane Bruton had joined as deputy editor and lifestyle director.
“It all comes back to the audience. One of the challenges for me at The Telegraph was journalistically writing for and commissioning pieces for an audience who was definitely not me, whereas at Grazia U.K., we have a woman who loves and follows fashion — she will be talking to her friends about fashion week, designer machinations and politics,” she said.
The magazine’s January issue featured an interview with Molly Mae, the “Love Island” star whose docuseries “Molly-Mae: Behind It All” premiered on Amazon Prime Video; a piece on Angelina Jolie’s divorce with Brad Pitt, and articles on midlife such as “Why midlifers are the real phone addicts” and “Help! Am I the needy friend?”
Brett’s approach to Grazia U.K. is to “take fashion seriously and the women we’re speaking to seriously” without taking herself too seriously.
