WELCOME TO THE FAMILY: Graff is expanding its jewelry range with the introduction of a new, stackable bangle, its first unisex design.
The new bangle, which has faceted design, similar to a diamond, comes in white, rose or yellow gold. There are also versions set with pavé diamonds.
The bangle is part of the Laurence Graff Signature collection, which also includes pendants, hoop earrings and rings in gold or diamonds.
The new bangles from the Laurence Graff Signature collection.
Emmanuelle Alt, the former Vogue Paris editor, styled the images which were shot by Mikael Jansson at the Villa La Vigie, on the French Riviera. The villa was built in 1902 by the British publisher Sir William Ingram, and in the ‘80s, Karl Lagerfeld lived there and renovated it.
“The Laurence Graff Signature collection is very significant because it embodies everything achieved by the house over the course of our history, every important diamond that has passed through our hands. To this day, we honor every diamond, presiding over the journey of each precious stone,” said Francois Graff, the brand’s chief executive officer.
Rianne Van Rompaey for Graff.
Graff’s design director Anne-Eva Geffroy said the collection fuses “the bold, intricate facets of a diamond with contemporary jewelry [that’s been] designed and crafted to be loved, stacked and layered — reflecting the wearer’s signature style.”
In April, Graff unveiled its high jewelry collection against a backdrop of the aurora borealis.
The campaign, “Galaxia,” was shot using cutting-edge visual effects technologies, with cinematic footage of the aurora borealis and other celestial phenomena displayed on 180-degree, high-definition LED video walls.
