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HomeFashionGolden Goose Confirms Mauro Maggioni as Incoming CEO of Americas

Golden Goose Confirms Mauro Maggioni as Incoming CEO of Americas

Golden Goose is appointing Mauro Maggioni as its new chief executive officer of the Americas, the brand confirmed to FN exclusively.

The news comes as outgoing CEO of the Americas Silvia Merati announced she would be leaving the Italian footwear company to helm Frame denim in Los Angeles.

As for Maggioni, he has been with Golden Goose since 2019, most recently serving as the CEO of the Asia Pacific region.

Prior to joining the company, the executive spent seven years at Ermenegildo Zegna Group, holding several positions like omnichannel and retail operations director and chief financial officer of Greater China. Maggioni also spent six years at Giorgio Armani holding several financial roles.

This news comes one month after an acceleration in the second quarter and a robust performance across all channels and geographies helped the Italian brand, best known for its successful Super–star sneakers and intentionally distressed styles, report a strong set of results for the first half of the year.

In the six months ended June 30, group revenues rose 13 percent to 342.1 million euros compared with 307.3 million euros in the same period last year. In the second quarter, sales rose 14 percent, compared with growth of 12 percent in the first quarter.

By geographic markets, the Europe, Middle East and Africa region reported an 18 percent growth; the U.S. were up 8 percent, and the Asia-Pacific area registered a 9 percent increase in sales.

Golden Goose opened its third Forward concept store in the U.S. at the NorthPark shopping center in Dallas in June. The Forward concept hinges on the brand’s efforts around product preservation and reinvention as the company works to reduce its environmental impact, offering repair and remake services not only of its own signature sneakers, but also of products from any label. The 5,900-square-foot location followed the opening of the SoHo, NYC Forward store in 2022 and the Miami Design District location in 2023.

The company also launched a new experiential store concept in New York’s Meatpacking District, also focused on co-creation, the brand’s fourth physical retail space in the city, with other stores located in SoHo, the Upper East Side and a shop-in-shop inside Bloomingdale’s 59th Street flagship. The new concept features the Con Amore Corner, which provides personalized gift-wrapping options as well as coffee, sweet treats and fresh flowers.

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