TEAM SPIRIT: The Sarah Burton era at Givenchy has kicked off as a woman-centric one, with photographer Collier Schorr turning her lens on many of the top models from Burton’s hit debut show — and some of the backstage crew — for the brand’s 2025 campaign.
“The beauty of all women inspires me — including my team,” Burton said. “I wanted to capture the brilliant women I work with amongst the cast — real moments with everyone working together.”
English makeup artist Lucia Pieroni and English stylist Camilla Nickerson, two of Burton’s longtime collaborators, flash big smiles, and wear loose all-black outfits, which never cease to be de rigueur for fashion professionals. (Hair stylist Olivier Schawalder and nail artist Ama Quashie remained off-camera.)
Asked how she felt appearing in the campaign, Pieroni replied with a chuckle: “To be honest I was petrified! I’ve lived my entire professional life behind the camera, and my initial reaction to being on the other end of the lens was abject terror!
“But I knew I was in the hands of a great team of women. Collier, Sarah and Camilla made it a really fun experience,” she added. “We were in it together.”
To wit: Nickerson styled Pieroni’s outfit. “She put me in the most beautiful cashmere coat and a shirt, which I loved,” the makeup artist related.
The campaign is full of smiles and unposed hand gestures, as if the women were captured in the middle of a lively conversation. Emeline Hoareau, one of the curvier models in the show, approximates a rear double-bicep pose in her backless dress with a tiered skirt.
The images echo the range of Burton’s debut collection — sometimes young and zesty, but most often the pinnacle of adult sophistication.
Veteran model Eva Herzigova is pictured in a sculptural skirt suit, while Liu Wen broods in a puffy leather bomber jacket.
Also appearing in the campaign are models Adut Akech, Nyadoula Gabriel and Vittoria Ceretti, who is also pictured with her arm resting on Schorr’s shoulder. Kaia Gerber, who appeared in Burton’s first campaign for Givenchy — that one lensed by Dutch actress, writer and film director Halina Reijn — makes an encore appearance.
The diverse casts amplifies Burton’s vision of “multigenerational womanhood,” according to Givenchy.
