Giorgio Armani Mare Collection Embarks on a Journey to Iconic Summer Locales

Once again, Giorgio Armani Mare is about to arrive at some of the world’s most well-known summer destinations, including Shelter Island in the Hamptons.

The summer holiday begins in Porto Cervo in Sardinia, Italy, from May 27 through May 31, coinciding with the fourth edition of the Giorgio Armani Superyacht Regatta, the prestigious competition hosted by the Yacht Club Costa Smeralda. That is where the customized Giorgio Armani Mare boat, Sørvind by Giorgio Armani, will race for the first time in honor of the title sponsor.

A pop-up outside the Yacht Club Costa Smeralda in Piazza Azzurra will offer an immersive window into the Giorgio Armani summer. The journey picks up again on May 30 and heads to Cannes, with a takeover of the Armani/Caffè terrace, and then heads to Capri, where a Giorgio Armani boutique opened in April on Via Camerelle that was designed to evoke the atmosphere of seaside destinations.

On the island of Capri, the Giorgio Armani Mare concept will be present for the full season at Caffè Caso, located in the famous piazzetta that attracts tourists and celebrities.

The final stop is scheduled for late July at Shelter Island in the Hamptons, with a pop-up and takeover of a restaurant and beach.

Each location will be decked out with stylized patterns of tropical palms in shades of gray and turquoise, set in contrast to the warm wooden tones of the flooring. Armani/Dolci ice cream carts, life buoys, surfboards, table football and Armani/Casa Outdoor furnishings will be part of the decor and offerings. There will also be a Spotify playlist curated by eclectic producer and DJ Emmanuelle.

Giorgio Armani Mare will also be available in resort boutiques in Porto Cervo in Sardinia, Forte Dei Marmi in Northern Tuscany, Saint-Tropez, Cannes, and Puerto Banús on the Costa del Sol of southeast Spain. The Mare collection is also available on Armani.com and in selected Giorgio Armani boutiques worldwide including locations on Madison Avenue, Rodeo Drive and the Miami Design District. 

Giorgio Armani Mare is the women’s and men’s collection that embodies Giorgio Armani’s aesthetic. Light, flowing silhouettes and a pared-back palette of white, ecru and black define the Giorgio Armani Mare spring 2025 collection. The offer is complemented by the Giorgio Armani Vela men’s selection, crafted from technical materials in an elegant sand tone, that is available at boutiques in Porto Cervo, Forge Dei Marmi, Saint-Tropez and Cannes.

For the third year in a row, Giorgio Armani is supporting the One Ocean Foundation, a nonprofit organization committed to safeguarding marine ecosystems and promoting a regenerative blue economy. This support will go toward the “Blue Forest” project for the protection and restoration of blue natural capital, particularly Posidonia oceanica, a marine plant known as the “lung” of the Mediterranean Sea for its vital ecological role.