MILAN — At an iffy time for many of the fashion e-commerce players and an overall gloomy outlook for retail, the Italian Giglio.com is introducing a new omnichannel service to its marketplace.
Called “Community Shopping,” the service allows Giglio.com partner stores to rely on the platform’s entire digital stock, resorting to fellow boutiques for products they do not carry or that are sold out.
The service is aimed at supporting brick-and-mortar boutiques in best serving their customers, thus expanding their ability to generate additional revenues through products that are not in their stock.
Giglio.com said that the platform comprises about 10,000 stock keeping units a season.
“In 2016, we launched the ‘Community Store’ with the clear vision of creating a community, an alliance of excellences that, by 2023, would serve over 150,000 customers worldwide through the Giglio.com platform. Our vision has remained steadfast, and today we mark another milestone: we step beyond the online platform to support the sales at physical stores of our more than 200 partners,” said Giuseppe Giglio, chairman and chief executive officer of Giglio.com. “Our community transcends the digital sphere to become omnichannel, extending comprehensive support to the brick-and-mortar businesses within its ecosystem.”
The luxury online retailer, listed on the AIM Italia program of the Milan Stock Exchange dedicated to small and medium-sized companies, sees the move as enhancing its appeal to independent boutiques globally.
Editorial image from Italian e-commerce player Giglio.com.
Courtesy of Giglio.com
The new service adds to the introduction last July of Digital Gateway, a new B2B division that provides business clients with services geared at ramping up their digital capabilities.
Giglio.com was established in 1996 and functions as a marketplace with around 200 brick-and-mortar stores as partners, mainly based in Italy, in addition to France and Spain, among other countries.
In addition to the Giglio.com business, the Giglio family independently operates five physical boutiques in Palermo, Italy — a business that began in 1965.
