Giampiero Tagliaferri Designs Urban Retreats at The Greenwich NYC

Multidisciplinary artist and interior designer Giampiero Tagliaferri is known for his vision for Oliver Peoples boutiques across the world. Now, the former creative director of the eyewear brand has unleashed his potential in the residential sphere in the heart of New York City‘s financial district.

The Italian-born creative’s interior design of two model urban retreats inside The Greenwich by Rafael Viñoly was shared with WWD on Thursday. Both units — Residence 61H, a studio, and 37D, a three-bedroom, blend the sophistication of high-end real estate with the inviting ambiance of a well-lived home.

The 88-story tower is situated in the Financial District and was designed by late architect Rafael Viñoly, who is known for his work on the Tokyo International Forum, the Cleveland Museum of Art, Carrasco Airport in Montevideo, Uruguay, and 20 Fenchurch Street in London.

“The project draws on a Milanese sensibility for art and decor, while embracing the contrast of luxurious materials set against the energy of the city,” he told WWD, commenting on the curation rich with midcentury vintage pieces of wood furniture in unexpected geometries. Each home is punctuated by contemporary metallic lighting and fluffy white seating, injecting a dose of unexpected levity into each living space.

Since setting up his studio in L.A. in 2022 right after he left Oliver Peoples, Tagliaferri has risen in the interior design sphere. He opened a second studio in Milan in 2023 and today the firm’s portfolio boasts an impressive array of completed and ongoing projects, ranging from the restoration of a Venetian palazzo to the transformation of a Milanese penthouse. Additionally, their endeavors extend to ground-up home designs in Las Vegas and Malibu, as well as residences in Beverly Hills, San Francisco and Paris.

Carefully chosen furnishings like the Supermoon bed by Italian furniture maker Minotti infuse a sense of Italian sophistication with coziness, tailored to metropolitan residential living. “The residences are envisioned as a serene escape from city life, offering a refined sense of comfort and ease tailored to those who are constantly on the move,” he added, noting he likes to balance rich colors and textiles with natural wood accents.

Real estate development firm Bizzi & Partners, a main partner in the project, said the idea around inviting Italian brands and designers to imbue select spaces with their signature flair is part of a broader effort to build the residence as a strong Italian brand. “We would like to bring our Italian heritage in every project of ours. That’s why there’s this strong connection to and from Italy in what you see,” Marco Beltrame, investment manager at Bizzi & Partners, told WWD. The real estate development firm founded in Italy in 2000 is a partner in The Greenwich with Bilgili Holding, a Turkish conglomerate focused on real estate development and investment.

Properties in the building range from $1.1 million for one-bedrooms to $13.5 million for penthouses.

Last year, Italian design platform Artemest was among the first big names to unveil its first model residence concept on the 85th floor of The Greenwich.

For the project, Artemest collaborated with March and White Design (MAWD), the award-winning interior design firm with studios in London, New York, Los Angeles and Dubai. MAWD turned the penthouse into a living gallery of Italian art, furniture, lighting and decor.

The penthouse was listed for $13.5 million. Douglas Elliman Development Marketing exclusively handles sales and marketing for the building.

Furniture houses Poltrona Frau, Boffi | De Padova, and MisuraEmme NY by D&C Italia have also participated in outfitting new units.

In April, Milan-based creative and strategic consulting firm Simple Flair also unveiled their interior design of a unit located on the 68th floor of The Greenwich.

Simple Flair’s space boasted a view overlooking the Hudson River, Brooklyn and Manhattan skyline. Cofounders Simona Flacco and Riccardo Crenna highlighted a strong connection between Milan and New York City through a curated space featuring masterfully crafted Italian creations, juxtaposed by a modern New York living space. The dining room features Broadway chairs by late designer Gaetano Pesce, while the living room is enhanced by iconic pieces like a Le Mura couch designed by Mario Bellini in 1972 for Cassina and Halo lighting.  “After Milan, New York is a natural evolution for this format — an opportunity to expand our vision within a global context, open to cross-pollination and new influences,” Flacco said.