May 16, 2025
Gabrielle Union and Dwyane Wade’s PROUDLY has added clothing to their baby care line.
Gabrielle Union and Dwyane Wade’s PROUDLY is expanding its baby care line to include an exclusively baby-focused apparel line.
Announced on May 15, Union and Wade debuted their baby apparel line, made with little ones and parents in mind. The thoughtfully crafted collection includes practical baby essentials, including two-piece sets, footed sleepers, breathable pajamas, and hooded towels.
Building on PROUDLY’s lineup of moisture-rich skin, hair, and baby care products, Union expressed her excitement about launching an apparel line with a retailer that shares the brand’s commitment to quality and affordability.
“We wanted PROUDLY’s first step into apparel to be with a partner who truly understands our vision – and JCPenney does,” Union said in a press release. “It’s about representation, quality, and celebrating all families. We aim to provide parents options they can trust and feel good about, ensuring every child, regardless of their background, has access to something special.”
Parents will especially enjoy the collection’s efforts to offer the most comfort and quality to a little one’s day and night, including turbans, sleeveless rompers, and two-piece beanie sets in playful patterns. All items are hypoallergenic and have modern color palettes and whimsical pattern options.
JCPenney also organized PROUDLY baby care sets of the clothing, skin, and hair products that make perfect gifts for baby showers, holidays, and special occasions. The clothing line adds to Union’s existing partnership with JCPenney, including her SimStyle salon experience and Flawless By Gabrielle Union line.
“At JCPenney, we believe that every parent deserves access to stylish and high-quality baby apparel that reflects their love and commitment to their little ones,” said JCPenney Senior Vice President, General Merchandise Manager, Chris Phillips. “The PROUDLY collection offers not only beautiful designs but also prioritizes comfort and affordability, ensuring that families can celebrate every cherished moment together without compromise.”
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