PARIS — French luxury skiwear brand Fusalp has named Pascal Conte-Jodra chief executive officer as it seeks to accelerate growth and expand overseas.
His nomination follows the departure last November of Alexandre Fauvet after 10 years at the helm.
Working in close collaboration with Mathilde Lacoste, artistic director of Fusalp, and its leadership team, Conte-Jodra is charged with consolidating the identity of Fusalp and reinforcing the brand’s presence in strategic markets, the company said Monday.
“His exceptional background and strategic vision are formidable assets for supporting our company in this new phase of growth and success. We are convinced that Pascal will lead our teams towards the ambitious and lasting growth that Fusalp deserves,” Sophie and Philippe Lacoste, copresidents of Fusalp, said in a statement.
A look from Fusalp’s fall 2024 collection.
Courtesy of Fusalp
Founded in 1952, the French company based in the Alps is best known for its early technical advancements, such as contour-fit ski pants, stirrup styles and one-piece suits worn by the French national ski teams in the 1960s.
After hitting hard times in the mid-1980s, Fusalp was purchased in 2014 by siblings Sophie and Philippe Lacoste, grandchildren of tennis legend and Lacoste founder René Lacoste, and Fauvet, also a former Lacoste executive. It is now sold in 25 countries.
“I am deeply honored to join Fusalp, an iconic house with a very strong brand heritage, a unique DNA and an unwavering commitment to innovation, excellence and style. With passion and determination, I will bring my experience to support the brand in its growth ambitions, while strengthening its influence on the international scene,” Conte-Jodra said.
He joins the firm following a yearlong stint as CEO of Y/Project, which ended in July following the death of the label’s cofounder Gilles Elalouf.
Prior to that, the French executive held senior positions at brands including Mugler, Marc Jacobs and Carolina Herrera.
A graduate of Toulouse School of Management and Paris Dauphine University, Conte-Jodra began his career as senior financial analyst at Hermès, based in New York City.
