New York Fashion Week is officially here. The annual industry event officially kicks off on Friday and runs through Sept. 11. A sneak peek of this season’s shows reveals elements of patriotic themes from designers such Ronald van Der Kemp, Willy Chavarria, Elena Velez, Monse, and Tommy Hilfiger, along with motifs of distant or imagined travels from Tory Burch, Alejandra Alonso Rojas, Josie Natori and Todd Snyder.
Exclusive runway shows typically serve the fashion industry insiders, but NYFW public events offer everyone a chance to join Fashion Week celebrations. Some brands have organized activations and pop-up events that are accessible to all, allowing attendees to experience the vibrant energy of NYFW firsthand. WWD’s rounded up free NYFW events for anyone looking to get into the sartorial celebrations.
Come back for more additions and confirm with the organizers’ official websites for the most updated details.
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Giorgio Armani & Kith Pop-Up on the Upper East Side
Image Credit: Courtesy of Armani Sept. 6 and Sept. 7, 11 a.m. to 7 p.m.
The Giorgio Armani and Kith pop-up event during New York Fashion Week showcases a collaboration with the creative touch of Martin Scorsese. Known for his cinematic contributions and friendship with Armani, Scorsese directed “Made in Milan,” a documentary that highlights Armani’s legacy. Attendees will have the opportunity to preview “The Archetype” collection, a menswear line comprising four distinct capsules that merge the unique styles of both brands. The event is set in a redesigned townhouse at 170 East 80th Street on the Upper East side.
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CFDA and Rockefeller Center stream NYFW Shows
Image Credit: AFP via Getty Images Dates: Sept. 6 to Sept. 11.
Rockefeller Center, in collaboration with the Council of Fashion Designers of America, will present an innovative streaming platform for New York Fashion Week, running from September 6 to September 11. This initiative allows the public to view a combination of live and recorded runway shows at the Rink in Rockefeller Center, making it the only central location for free, public access to NYFW events. Featured designers include Michael Kors, Tory Burch, Tommy Hilfiger, Carolina Herrera, Coach, Khaite, Bach Mai, Proenza Schouler, Luar, Willy Chavarria and Ulla Johnson. Supplemental programming features recent shows from Thom Browne, Rick Owens, Todd Snyder, KidSuper and Amiri.
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Prada Beauty Paradoxe Virtual Flower Lab at Studio 525
Image Credit: Courtesy of Prada Dates: Sept. 6 to Sept. 8, 12 p.m. to 7 p.m.
The Prada Beauty Paradoxe Virtual Flower Lab offers a tech-forward experience of the Prada Paradoxe Virtual Flower scent at Studio 525 in the Chelsea Highline Arts District. Visitors can explore a Prada Beauty touch-up bar, an olfactive discovery room and floral displays. The event emphasizes women’s multi-dimensional self-expression and the idea of “never the same, always yourself.” It is available for a limited time, with limited space for walk-ups. Attendees should arrive within 30 minutes of their ticket start time to secure entry.
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The Lancôme La Vie Est Belle L’Exlixer Pop-Up Experience, Various Locations
Sept. 6 to Sept. 8
The Lancôme La Vie Est Belle L’Exlixer Pop-Up Experience provides an exclusive chance in New York City to explore the new fragrance, La Vie Est Belle L’Elixir. Attendees will be immersed in the scent through a blind olfactive and tasting experience, with travel sprays, valued at $35, offered to the first 100 participants each day. The three-day event will be held at a different location each day.
Sept 6., 2 p.m. to 7 p.m. at 130 N 6th Street, Brooklyn
Sept. 7, 11 a.m. to 6 p.m. at Herald Square Plaza – Macy’s
Sept. 8, 11 a.m. to 6 p.m. at Soho – Bloomingdale’s -
Barneys New York x Hourglass Cosmetics Pop-Up in SoHo
Image Credit: Courtesy of Hourglass The Hourglass pop-up in SoHo, marking the return of Barneys New York, has been open since Sept. 5 on Prince Street. The 1,500-square-foot space was designed by former Barneys creative director Simon Doonan, with a curated selection by ex-fashion director Julie Gilhart. This pop-up includes fashion, accessories and beauty products from designers such as Area, Christopher John Rogers and others.
During New York Fashion Week, the pop-up features events like Barneys & Bites on Sept. 8, hosted by Nara Smith, and an Hourglass Masterclass on Sep. 9 led by Alex McCormick. A panel titled The Beauty in the Journey will occur on Sept. 12. Event registration is available on Hourglass Cosmetics’ website.
