LONDON — Like father, like son.
Hackett London has tapped father-and-son race car drivers, both of whom are called Carlos Sainz, for its spring 2025 ad campaign, which is set against the backdrop of a British manor and its gardens.
Photographed by Arnaldo Anaya-Lucca, and produced by Nada Marketing y Comunicación S.L., the images show the high-octane duo sharing quality moments dressed in formal and casual clothing and looking every inch the lords of the manor.
There are some nods to sport. The two take a scenic drive — although not in a race car — and play backgammon. In one image, Sainz’s son, the Formula 1 racer who joins Atlassian Williams this season, holds a cricket bat. In another, he poses with a handsome Weimaraner hunting dog.
Hackett said the men’s shared story, and representation of tradition and modernity, aligns with the brand’s values.
Carlos Sainz father and Carlos Sainz son in the Hackett spring 2025 campaign.
“This partnership builds on Hackett’s long-standing association with motor sport, creating a narrative of shared passion and personal achievement,” the brand said. “Together, father and son embody Hackett’s timeless vision, where family, heritage and style converge to craft meaningful moments.”
Looks on show include a Prince of Wales suit made from a wool-silk-linen blend, a navy blue travel suit made from fine wool, and a double-breasted pure linen waistcoat. There are also selvedge denim jeans, tassel loafers, a field jacket, and a lightweight pique blazer.
“One of the things I have inherited from my dad, apart from the love and passion for our sport, is his sense of style and taste for quality clothing,” said Sainz, adding that he can always find “a Hackett solution that feels classy, young and elegant, all at the same time.”
Carlos Sainz father and Carlos Sainz son in the Hackett spring 2025 campaign, which breaks on March 5.
The senior Sainz, a Spanish rally driver and two-time winner of the World Rally Championship drivers’ title, said he cherishes “family, craftsmanship and elegance. Hackett London represents all of them. Also, having the opportunity to share this experience with my son for the first time ever is something extremely special for me.”
Sainz added that he considers himself “a classic man when it comes to my wardrobe. The brand’s approach to timeless and traditional garments with a twist of modernity makes me feel confident that I have plenty of options. It’s a perfect fit, and I really look forward to seeing what it brings.”
Hackett has been doubling down on its motor sport commitments.
As reported in December, Hackett Sport and Formula E, an open-wheel, single-seater motor sport championship for electric cars, have renewed their partnership with the ABB FIA Formula E World Championship for Season 11.
Carlos Sainz son, with his cricket bat and ball.
Under the deal, Hackett Sport will continue to supply uniforms and other garments to all Formula E staff, including those hosting brand activations across the new season calendar, which began in São Paulo, late last year.
Hackett, which was founded by Jeremy Hackett and Ashley Lloyd-Jennings in 1983 as a vintage clothing seller, is now owned by the Madrid-based All We Wear Group, or AWWG, which also owns Pepe Jeans London, and Façonnable.
AWWG is owned by MI Group, L Catterton and founder Carlos Ortega (who is not related to the Ortega family that owns Inditex). It is a leading platform for international brands with 3,500-plus points of sale in more than 86 countries.
