For Ferrari’s creative director Rocco Iannone, creativity is paramount, it is what has enabled humankind “to improve itself, write new chapters, and focus on the research of beauty.”
Backstage ahead of Ferrari’s fall show, he spoke of the Officina, an atelier, lab or study center, where a collection is launched into production, and “where creation takes place.” For Ferrari, this is its workshop, “the beating heart of its universe.”
This translated for Iannone into an extensive and meticulous exploration of textures and materials. All surfaces underwent special treatments. For example, a group of leather jackets and pants were oiled, sponged and hand-dyed in a range of different colors, creating intriguing artistic motifs.
Pinstriped patterns were revisited in mélange versions and 3D weave yarns. Jersey in body-hugging column dresses resembled velvet. Garment-dyed nylon gabardine showed an iridescent finish that had a technical feel. Silk velvets and jacquard fil coupé embellishments looked like feathers on skirts, pantsuits and bombers. Denim was treated to create trompe l’œil patterns. Ornamental stuccoes were the inspiration behind the knits with braids and ribbing.
The coats were impeccably and rigorously tailored, in a defined and elongated silhouette. Shearling outerwear had a frosted finish.
Iannone played with leather fringe on the miniskirts, dresses and jackets that add movement to the garments, he observed, and were presented in a deep red inspired by Ferrari’s Formula 1 livery this year. The fringes are also a a reference to the mane of the Prancing Horse, the brand’s iconic logo.
While succeeding in peppering the collection with the brand’s distinctive symbols and narrative, Iannone also is assuredly infusing his own aesthetic into the garments and accessories, in alignment with the luxury positioning of Ferrari. The Formula 1 2025 season kicks off on March 16 in Melbourne, with Lewis Hamilton joining Charles Leclerc on the team. Attention on the sport is reaching fever pitch, with promising commercial prospects — and the brand’s fall collection is on track to help fuel them.
