As is now customary, the winner of the sixth leg of the 2025 championship will receive the trophy in a bespoke Louis Vuitton trunk. The trunk is covered in the French brand’s famous Monogram design and bears a hand-painted “V” on the front, in a nod to the shared initial for “Vuitton” and victory.
Reflecting Miami’s Art Deco heritage and tropical vibe, fuchsia and turquoise accent lines complete the black-and-white design reminiscent of a finish flag — and the Vuitton Damier motif, of course.
All the trunks — 24 in total for the 2025 season — are made in Vuitton’s historic atelier in Asnières, a northern suburb of Paris. That’s where the founder’s son, Georges, anticipating the rise of cars, developed automotive trunks that were covered in a durable canvas material he dubbed “Vuittonite” in 1897.
Vuitton is no stranger to creating bespoke carriers for winning cargo. Last year, it created trunks to contain and protect the torches and medals for the 2024 Paris Olympic and Paralympic Games.
And for the past four years, the Monaco Grand Prix’s gong was also presented in its own bespoke version of a Vuitton trunk.
Over the decades, the French brand has partnered with major sporting events, including the FIFA and Rugby World Cups; the Roland Garros, Davis Cup and Australian Open tennis tournaments, and even the e-sports League of Legends.
Meanwhile, Vuitton will be writ large on trackside signage, thanks to a graphic, dynamic take on its logo.
The French luxury brand has been prominently involved in Formula 1 since January, as part of its parent LVMH Moët Hennessy Louis Vuitton’s role as global luxury partner of the motorsport’s championship for the next 10 years.
