Fabletics reunites with Khloé Kardashian for the women’s sportswear and activewear brand‘s latest collaboration with “The Karadashians” star. The By Khloé 20-piece collection marks the first in which Kardashian serves as codesigner on the collaboration, and the fifth collection with the brand as part of Kardashian’s long-standing partnership. Pieces from the collection are available for purchase in Fabletics stores and on Fabletics’ official website beginning Tuesday.
By Khloé features the new Seamless Scrunch Legging, designed with Fabletics’ uniquely engineered material featuring soft, breathable compression with visible scrunch detailing for accentuating purposes. The collection also includes the new Pureluxe TLC Legging, which features a more subtle, natural-looking lift.
Khloé Kardashian for Fabletics.
Courtesy of Fabletics
“The inspiration behind this collection is really just about making people feel their best, especially when they’re working out. I’m most excited about the new leggings with the booty defining technology — everything is lifted and put in the right place, which, for me, helps keep me motivated in the gym,” Kardashian said of the collection.
“I hope when women put them on they feel beautiful, confident and strong, plus, I designed them, so you know they’re going to make you look good,” she said.
Khloé Kardashian for Fabletics.
Courtesy of Fabletics
“Khloé’s input as a codesigner was invaluable — she is truly passionate about the touch, the look, and the feel, of a product. With the creation of these new booty-enhancing leggings — the Scrunch Seamless and Pureluxe TLC — we’re ushering in a new era for Fabletics and it’s fitting to do that in partnership with Khloé,” said Kate Williams, vice president of women’s design at Fabletics.
“We really paid attention to the construction of these pieces so that they could enhance one’s natural curves like never before. This included using our proprietary materials that are both soft and comfortable, yet still provide the perfect amount of compression and support, the ‘barely there’ elements that create beautiful and sexy lines, and a colorful palette that’s perfect for the spring season.”
Khloé Kardashian for Fabletics.
Courtesy of Fabletics
Pieces from the collection come in an array of vibrant colorways, including mint, lilac, Malibu blue neon, pink and more. Neutrals like oxblood, bone and soft gray heather also feature in the collection. Along with the newly designed leggings, the By Khloé collection features bras and tops, a cropped sweatshirt, hooded trench coat and more. Fabletics’ collaboration with Kardashian is size-inclusive, ranging from XXS to 4X.
