PARIS — Louis Vuitton has tapped brand ambassadors Emma Stone and Hoyeon Jung to appear in its fall campaign, introducing its latest handbag: the Express.
The ads, shot by U.S. photographer Ethan James Green, show the two women lounging on a series of antique and modern settees in items from Nicolas Ghesquière’s travel-inspired collection, which referenced the emotion of train journeys.
Stone is seen in outfits including a floral printed velvet slipdress as well as a tartan blouse with a white ruffled collar worn with jeans and mustard cowboy boots. The Oscar-winning actress appeared in her first Vuitton campaign in 2018 and has previously touted the Capucines and Dauphine handbags.
Emma Stone in the Louis Vuitton fall 2025 campaign.
Ethan James Green/Courtesy of Louis Vuitton
Jung sports an ’80s-inspired batwing sweater and skirt and leather cargo shorts with a black velvet blouse, among others. The “Squid Games” star appeared in a 2022 campaign for the Twist bag, and she was previously photographed by Green for fall 2023.
Vuitton is betting big on the Express, which reprises the original name of the brand’s signature Speedy handbag. The roomy style comes in grained leather and velvet calfskin, with accents like Monogram Canvas on the handles and key bell, a gold-tone padlock and Monogram jacquard lining.
The ads will break in print on Tuesday, and will be followed by a dedicated leather goods campaign in October.
The fall collection and the Express bag will be available for digital pre-order from July 25, in tandem with an exclusive pre-launch in selected stores. The collection drops worldwide on Aug. 1.
Hoyeon Jung in the Louis Vuitton fall 2025 campaign.
Ethan James Green/Courtesy of Louis Vuitton
