Emily Ratajkowski is the overdressed and overjoyed star of Kurt Geiger‘s holiday 2025 campaign, featuring new pieces from the London-based brand‘s footwear and accessories line that lend a decadent look and feel for the holiday season. The collection is available online and in stores Friday.
“At this time of year, I love to turn up the schmaltz…but I always keep it chic. For this campaign, we drew inspiration from classic feel-good holiday films, with a wink of kitsch,” Rebecca Farrar-Hockley, chief creative officer of Kurt Geiger, said in a statement. “Emily Ratajkowski is the angel atop of our well-dressed tree: a vision of timeless glamour, paired with the firecracker wit of a contemporary party girl.”
Emily Ratajkowski for Kurt Geiger
Laura Coulson
In the campaign, lensed by photographer Laura Coulson, Ratajkowski touts playful handbags, including the standout collection piece The Pimlico — a new silhouette from Kurt Geiger with a sleek, gold-plated eagle emblem available in lux leather, pastel sequins and an oversize and embellished design with pearls the size of snowballs, per the brand.
Other handbags in the collection masquerade as decadent desserts, including two-tier pastel cake with iced crystals and a Champagne bottle party bag, also modeled by Ratajakowski. As for footwear, Kurt Geiger’s penchant for playfulness continues.
Emily Ratajkowski for Kurt Geiger
Laura Coulson
The holiday 2025 collection features a range of footwear styles, including fluffy snow boots, pink lace booties, fluffy slides, ribbon-wrapped platforms and more. Quintessential Kurt Geiger styles including the Islington sneaker and the Octavia gladiator sandal also get the holiday treatment with jeweled embellishments. Prices for pieces in the collection range from $88 to $368.
Founded in 1963, Kurt Geiger became a leading authority in footwear and accessories in Europe. After decades in operation, the British accessories and footwear brand was bought for $360 million in May 2025 by Steve Madden, expanding the designer’s international appeal, with Wall Street forecasting potential growth opportunities for the Kurt Geiger brand in the U.S.
