LONDON – Edward Enninful has a new project in the works, a global media and entertainment company called EE72 which he’s founded with his sister Akua Enninful.
Enninful didn’t offer much detail except to say that it will offer “authentic representation and storytelling that speaks to today’s interconnected world.”
The siblings plan to forge strategic partnerships with “visionary creators and groundbreaking companies to develop and produce transformational content, immersive experiences and innovative products that challenge audiences to see the world through new eyes.”
They will also champion “voices that disrupt traditional narratives. The company’s vision is anchored in empathy and innovation, fostering meaningful connections across communities and cultures.”
Akua Enninful.
Enninful, the former editor in chief of British Vogue, said the formation of EE72 is part of the “natural progression” of his career.
“We’re creating a space where creativity transcends boundaries, where diverse voices don’t just exist—they lead. Our mission is to reshape how we see and understand each other, building bridges across cultures and communities,” he said.
Akua will serve as CEO, while Edward’s title will be chief creative officer.
Enninful has been busy since he released his final issue of British Vogue a year ago. The March 2024 cover was a star-studded crowd shot that included Oprah Winfrey, Serena Williams, Victoria Beckham, Salma Hayek, Cindy Crawford, Linda Evangelista and Christy Turlington.
The company’s new logo.
Last fall, Enninful stepped into the 19th-century art world, teaming with Musée d’Orsay, Musée de l’Orangerie and the printing pioneer Lito Masters to create a series of ultra-precise prints on paper of his favorite works by Claude Monet.
Enninful’s favorite paintings were remastered using Lito’s proprietary “Hi-Rnd” technology, which is able to recreate the colors, texture, relief and brushstrokes of original artworks.
Last year, Enninful also signed with William Morris Endeavor, or WME. The talent agency’s roster of clients includes Pharrell Williams, Selena Gomez, Jeremy Strong, Donald Glover and Olivia Rodrigo.
Before leaving Vogue, in 2022, he published his memoir “A Visible Man” (Bloomsbury).
The book traces Enninful’s journey from Ghana, which he fled with his family during the bloody political unrest of the 1980s. It takes in his early years as a model and later as a fashion editor, working for magazines including i-D, W Magazine, and British Vogue.
During his long career, he has also pushed for more diversity in the industry.
Edward Enninful’s last British Vogue cover starring 40 women who have graced the magazine’s cover during his tenure.
Courtesy of British Vogue / Steven Meisel
“Diversity has to start from behind the scenes. There needs to be more people of color — Black, brown, Asian people — behind the scenes at brands and companies. That’s what we’re still missing,” Enninful told WWD in 2022.
“Black people can’t do it on their own; gay people, women and trans people can’t do it on their own. Allyship is so important,” he said, adding that he wrote the memoir chiefly for younger generations, to show them what is possible, and the importance of hard work.
“I wanted people to see that here’s a successful Black man, a gay man. I also wanted them to know there’s a story, and that I didn’t just get here, that I had failings and successes, and that you have to also be fearless. I lost everything, I was kicked out of home. I really had nothing to lose,” Enninful said.
