Once upon a time, we were forced to choose between a supportive bra and a comfortable one. Thank goodness someone eventually invented a seamless bra to give the girls a lift without all that stabby underwire and noticeable seams in the process. It’s even better when those bras go on sale, giving us all their comfort at a fraction of the regular price. Enter: Eby’s Relief Bra (normally $66, $49 now ), which is pretty much the last bra you’ll ever need and is 25% off for Labor Day.
Eby specializes in seamless bras and underwear that trade traditional underwire designs for stretchy, soft, and durable materials. But just because they’re comfortable doesn’t mean they’re shapeless—Eby’s designs use molded cups, premium padding, and adjustable straps to help you look and feel your best. The Relief Bra is particularly dreamy and, as the name suggests, is a welcomed respite from restrictive straps and pokey wires. The cups are lined with the brand’s lightweight, flexible SoftWire to lift and shape, minus the discomfort. Each bra also uses soft 3D Support Wings throughout the band to give you a little more ‘oomph without weighing you down. Best of all is the inclusive size range; Eby’s bras range from XS—2XLDD—which covers bra sizes 32A—44DD—so you can get a totally custom fit. Relief, indeed.
Now through September 2, enter the promo code LABORDAYWGOOD at checkout to watch the price drop on your new favorite bra, plus all of the brand’s seamless styles, including bralettes, wireless bras, and even underwear.
More Eby deals to shop now
Eby All Day Balconette — $51.00
Normally $68
Customization is the name of the game with the Balconette Bra, which can convert into a racerback thanks to adjustable straps. It also has a plunging neckline, a hook-and-eye back, and SoftWire support that provides the support of an underwire without any of the oh-so-unpleasant stabbing feeling.
Sizes: XS—XLDD (32A—42DD)
Colors: 4
Eby Wireless Bralette — $37.00
Normally $50
If you want to skip wires altogether, this one’s for you. The Seamless Bralette features wide straps, zero underwire, removable pads, a flattering V-neck cut. It also provides a one-inch lift for the ladies, no wires needed.
Sizes: XS—XLDD (32A—42DD)
Colors: 4
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Eby Bikini Panties — $13.00
Normally $17
Bikini-cut undies that won’t sneak up your butt? Count us in. These Eby panties use a no-slip grip technology to keep them in line, but also feature the brand’s seamless style to prevent panty lines. They also have a cotton lining for #hygiene.
Sizes: XS—4X
Colors: 5
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