Ahead of eBay’s Endless Runway shows upcoming for fashion month, the e-commerce platform has released its latest Watchlist trend report for the fall season with insights from its resident stylist, Brie Welch.
For its second trend report, eBay has tapped into its more than 134 million global users and its worldwide eBay purchases and listings from January to May 2025 to gather intel on the luxury secondhand market.
According to the report’s authors, heritage luxury brands are leading the charge for the most purchased for 2025 thus far — pointing to changes in creative directors such as Matthieu Blazy’s upcoming debut at Chanel, Dior receiving acclaim with Jonathan Anderson’s takeover and Burberry back on top with Daniel Lee and chief executive officer Joshua Schulman. Louis Vuitton dominates with more than 2.6 million listings, Chanel has more than 1.7 million listings and Hermès closely follows with more than 1.4 million listings. Burberry and Gucci tie at more than 930,000 listings and Dior facilitated more than 720,000 listings.
Meanwhile, brands that are the fastest growing by number of pre-loved items sold globally on eBay from January to May 2025 were Goyard (47 percent), Wales Bonner (43 percent), Longchamp (35 percent), Audemars Piguet (31 percent), Bulgari (19 percent), Tiffany & Co. (18 percent), Tory Burch (18 percent), On Running (15 percent), The Row (14 percent) and Jimmy Choo (13 percent).
Beyond legacy brands, a new era of designers is making its way into the mainstream zeitgeist. In the U.S., Willy Chavarria has been a commanding force with his storytelling. The brand saw a 400 percent increase in global searches year-over-year and more than 23,000 searches year-to-date. Martine Rose continues to maintain her cult following for her subversive menswear in the U.K. The British-Jamaican designer had an 18 percent increase in global searches year-over-year and more than 22,000 searches year-to-date.
France continues to be mesmerized by Coperni’s future-forward aesthetic, with its spray-on dress and glass handbag making headlines across the industry over the years. The brand saw a 177 percent boost in global searches year-over-year and more than 22,000 searches year-to-date. And with Chloé returning to boho chic under Chemena Kamali, the brand continues to dominate in the German market. EBay points out that Chloé saw an increase in search volume since Kamali’s tenure, with the brand seeing a 16 percent increase and 1.8 million searches year-to-date.
While Hermès tends to be most regarded for its increase in resale value, eBay found that based on the global average sales price growth, Van Cleef & Arpels’ resale value rose 90 percent. The report’s authors noted that heirloom jewelry is viewed by consumers as a strategic investment rather than a splurge.
When it comes to handbags, the top bags seeing price growth on eBay on the platform veer toward being wearable for every day: Gucci’s Blondie bag (50 percent), The Row’s Park tote (50 percent), Miu Miu’s Arcadie bag (43 percent), Hermès’ Herbag (39 percent), Max Mara’s Whitney bag (34 percent) and Coach’s Brooklyn 28 bag (33 percent).
Watch buyers on eBay are looking to snag timeless pieces that are both collectible and distinct. The top watches experiencing price growth on eBay are Bulova’s Sutton Classic (58 percent), Breitling’s Super Chronomat (51 percent), Bulgari’s Serpenti (41 percent), Cartier’s Tank Française (37 percent), Chanel’s Première (31 percent) and Omega’s Speedmaster (17 percent).
Gathering from internal data, Welch identified that the fall 2025 trends are tactile opulence, statement silhouettes, nature meets nightlife, fit fluidity and drama in the details.
Tactile opulence embodies luxurious textures with a sensory appeal for shoppers who are seeking outfits that make them want to touch the garments. Examples include knits that are comfortable and soft, slouchy bags such as Bottega Veneta’s Intercciato bag and dark brown leathers.
Statement silhouettes with pronounced structured pieces and intentional shapes are in demand, while a mix of feminine and relaxed tailoring creates a contemporary contrast. Cropped cardigans for femininity and looser suits with boxy trousers give menswear a twist.
Nature meets nightlife through natural hues and animal prints, with rich materials and oversized sunglasses bringing a futuristic edge to the dance floor. New animal prints, such as deer and zebra, are popping up. Welch notes that mocha brown and camel are seeing a surge in search volume.
Fit fluidity ventures away from the traditional style cues. Maxi trenches, Bermuda shorts, backless loafers and slouchy totes to blur conventional boundaries offer shoppers a more androgynous look.
Drama is in the details with bows on sneakers and oversized brooches. Unique but wearable handbags and statement necklaces with bold hues and shapes take an outfit to the next level in a subtle yet statement-making way.
“Style right now is all about contrast with intention — touch-me textures, sculptural silhouettes and accessories that speak in exclamation points. It’s feminine but grounded; dramatic but wearable; fluid but polished. Think faux fur with fringe, a pencil skirt with a boxy blazer or camel tones to go clubbing. We’re dressing to feel something — and the numbers say we’re not alone,” said Welch.
