Two longstanding brands, Dr. Scholl’s Shoes and Wrangler, have teamed up to create a limited-edition collection with Western inspiration, which launched Tuesday, and it includes five of Dr. Scholl’s signature footwear styles.
The Original Wrangler reimagines the Original Sandal, a style dating back to 1959, with bronzed metallic hardware and a strap in leather, calf hair or denim. Meanwhile, the Original Rodeo is a retro wooden platform with bronzed hardware, offered in white leather or calf hair. Next up, the Original Ranch is a vintage-inspired wood clog crafted with soft suede and leather uppers with eyelet cutouts.
Dr. Scholl’s Shoes x Wrangler.
Dr. Scholl’s Shoes/Wrangler
In a sporty entry, the Time Off Max takes Dr. Scholl’s trendy sneaker and gives it a platform update, complete with white and light blue denim uppers. Lastly, in the shoe department, the So Wrangler is a Western-style slide sandal featuring iconic bronze buckles and white or black denim. The collection also includes the Denim Leather Trim Jacket.
The Dr. Scholl’s x Wrangler collection can be shopped online at wrangler.com and drschollsshoes.com, with pricing for the shoes set between $80 to $200, while the jacket, only at wrangler.com, is priced at $149.99.
Dr. Scholl’s Shoes x Wrangler.
Dr. Scholl’s Shoes/Wrangler
“Nostalgic footwear is having a massive moment in fashion right now, and Dr. Scholl’s is at the very center of that revival,” said Holly Wheeler, vice president of global brand marketing at Kontoor Brands, in a statement. “When you picture the quintessential summer uniform, it’s a pair of our classic Wrangler denim cut-off shorts styled effortlessly with the Dr. Scholl’s Original Sandal. This partnership makes perfect sense right now because we’re uniting two authentic heritage staples to create a head-to-toe look that feels deeply familiar, yet incredibly relevant for today’s consumers.”
Dr. Scholl’s Shoes x Wrangler.
Dr. Scholl’s Shoes/Wrangler
“Dr. Scholl’s and Wrangler are two American heritage brands rooted in comfort and freedom of expression,” said Katie Moore, vice president of design for Dr. Scholl’s Shoes, in a statement. “This collab is the perfect combination of the iconic comfort Dr. Scholl’s is known for with Wrangler’s signature Western vibes. Featuring everything from nostalgic wood-soled sandals and clogs to fresh takes on the viral Time Off sneaker, these styles perfectly capture what’s trending in fashion right now. Special touches like Western-inspired metallic buckles and rivets, cow-printed calf hair, perforated leathers and Wrangler denim fabrics make this a collab you can’t miss.”
This collaboration follows the announcement in July that Genesco Brands Group entered into a multiyear licensing agreement with Kontoor Brands to design, source and market men’s, women’s and children’s footwear for the Wrangler brand. Wrangler footwear then made its FFANY debut with a collection including four categories.
