Donna Karan will introduce Donna Karan Cashmere for spring 2025, a seven-piece capsule of refined knitwear. The cashmere collection will be unveiled in a campaign starring model Imaan Hammam, who appeared in Karan’s spring and fall 2024 ready-to-wear campaigns.
The cashmere collection coincides with the launch of the reimagined Cashmere Mist Eau de Parfum.
Crafted from lush cashmere, the line is designed with a featherlight feel and an understated elegance. It is being offered in a neutral palette with styles in ivory and black. The capsule encompasses The Dress, The Tank, The Wrap in long and short sleeves, The Pant, The Tee and The Poncho. The last time Donna Karan New York had a cashmere capsule was for holiday 2013.
The label will read New York Donna Karan Cashmere.
Imaan Hammam in Donna Karan Cashmere campaign.
Mikael Jansson, courtesy of Donna Karan New York
Shot by Mikael Jansson in the Stockholm Archipelago, the site of the first Cashmere Mist campaign 30 years ago, the ads reinterpret the fragrance’s iconic tagline, “A fragrance to seduce the senses,” as a full sensory experience of movement and style. While the fragrance is expected to capture the essence of cashmere on the skin, the collection looks to transform that feeling into a wardrobe of sensuality and ease, according to the company. Trey Laird was the campaign’s creative director.
The seven-piece capsule retails from $129 to $429. It will be available starting Friday on Donna Karan.com.
Imaan Hammam for Donna Karan Cashmere.
Mikael Jansson, courtesy of Donna Karan New York
