Devon Lee Carlson was thinking pink when she celebrated the launch of her Reformation collaboration on Friday in Beverly Hills at La Dolce Vita.
The influencer arrived in a design inspired by her own closet, choosing the pink “Lula” sheer top with tie and matching sheer low-waist “Olivia” skirt. Like the other looks in the collection, the outfit was made with sustainable materials, including organic cotton, Tencel lyocell and deadstock fabrics.
Devon Lee Carlson
Gilbert Flores/WWd
The 20-piece collection, which launched on Monday, includes dresses, two-piece sets, low-cut denim, tees and accessories that evoke feminine flair and vintage style. Prices range from $78 to $398 online and at Reformation stores.
Guests included her boyfriend Duke Nicholson, Kim Petras, Dixie D’Amelio, Finneas, Sara Sampaio, Adwoa Aboah and more who feted the cofounder of Wildflower Cases.
Kim Petras at Reformation x Devon Lee Carlson Party at La Dolce Vita on March 28, 2025 in Los Angeles, California.
Gilbert Flores
Petras and D’Amelio modeled the Loonette dress, with the pop star in the ivory colorway and the influencer in blue. The mini featured a pleated bodice, daisy eyelets and heart-shaped buttons with a relaxed skirt and bow detail at the back.
Dixie D’Amelio
Gilbert Flores/WWd
Nicholson and Carlson are both fans of vintage inspiration. Last year, the couple evoked the sultry 70s in a campaign for the George Cortina for Jacques Marie Mage eyewear collection. Nicholson channeled his grandfather, Hollywood icon Jack Nicholson, and Carlson paid tribute to his former longtime partner Anjelica Huston.
Devon Lee Carlson, Duke Nicholson at Reformation x Devon Lee Carlson Party at La Dolce Vita on March 28, 2025 in Los Angeles, California.
Gilbert Flores
Reformation and Carlson’s collaboration is the latest release for the LA-based sustainable brand. Earlier in March, Reformation launched its swimwear collection featuring minimalist bikini tops, one-piece swimsuits and more. In February, Reformation’s Valentine’s Day campaign featuring a tattoo-free Pete Davidson went viral, earning the brand $1.2 million in media impact value within 48 hours.
