Tiffany & Co. has named David Ponzo deputy chief executive officer.
In the newly defined and expanded role, Ponzo takes on the duties of former chief commercial officer Gavin Haig, who retired in 2025. The new deputy CEO will help shape the brand’s strategic priorities by leading Tiffany’s worldwide retail and corporate commercial organization, overseeing all retail zones and commercial functions, including client relations, retail excellence, store and brand experience, digital and omnichannel, and global servicing. He will also oversee the jewelry and high jewelry product divisions, as well as the newly created strategic business development function.
He joins Tiffany & Co. from Louis Vuitton, where he served as chief commercial officer for the past five years, including responsibility for the watches and jewelry division. During his tenure, he contributed significantly to the brand’s elevation by focusing on local clientele and high-end product categories. Previously, Ponzo served as president and chief executive officer of Louis Vuitton Japan and held senior leadership roles at Swatch Group and Omega in Asia.
“David is a highly respected leader with an exceptional ability to combine strategic vision, commercial excellence and a deep understanding of the luxury client,” said president and CEO of Tiffany & Co., Anthony Ledru. “His global experience and passion for retail excellence will be instrumental as we continue to elevate Tiffany & Co. and accelerate our long-term growth.”
Ponzo will report to Ledru and will serve as a member of the global executive committee.
The deputy CEO role is in step with a broader management fortification strategy at parent company LVMH, which has seen recent deputy CEO role additions at Louis Vuitton, Dior and Bulgari, underscoring how the French luxury giant largely prefers to groom and promote talent from within its ranks.
Ponzo’s successor at Vuitton is Hugues Bonnet-Masimbert, currently CEO of Rimowa, the luxury luggage maker owned by LVMH since 2016, WWD has learned.
Bonnet-Masimbert moves over to Vuitton on March 1 and reports to Pietro Beccari, chairman and CEO of Louis Vuitton and chairman and CEO of LVMH Fashion Group.
As chief commercial officer, he will oversee all geographic zones, the international retail departments, digital and client development, client relations and experience, architecture and hospitality, as well as supply chain and logistics, according to an internal announcement seen by WWD.
Hugues Bonnet-Masimbert
Courtesy of LVMH
“His proven track record of driving transformation and enhancing brand desirability makes him the ideal leader to continue elevation of our retail experience, focusing on dynamism, operational excellence, and the bold spirit our maison represents,” Beccari said in the announcement.
Bonnet-Masimbert joined the LVMH Group in 1996 and was a sales executive at Loewe, Celine, Louis Vuitton and Berluti before moving over to Rimowa in 2018, which has logged rapid growth in recent years.
His successor at Rimowa has yet to be named.
Also at Tiffany, the American jeweler has promoted Thierry Vasseur to executive vice president of jewelry, high jewelry and home and accessories. Vasseur joined in 2021 and is understood to have been instrumental in elevating creativity and distinctiveness across the jewelry category. In 2025, his remit expanded to include home and accessories.
“I am delighted to welcome David to the house and to appoint Thierry to this expanded role as we further strengthen our leadership team,” Ledru said.
In his expanded role, Vasseur will lead product marketing and merchandising strategies in close partnership with zone presidents. He will report to Ponzo, who steps into his role on Jan. 26.
