ColourPop Cosmetics expands its makeup collection with a new iteration on its liquid blush. The makeup brand partnered with former “Dance Moms” stars and sisters Paige and Brooke Hyland for the new campaign and collection, featuring six shades of the liquid blush with a fresh pearly effect.
ColourPop’s new liquid blush with pearl comes in six new shades ranging from a warm nude with a silver pearl tone (City Walk) to a warm cranberry pearl (Wine n’ Dine). Each shade features key ingredients including hyaluronic acid and polyglutamic acid, sea moss and niacinamide that contribute to the glowy effect and moisturizing quality of the blush.
Paige and Brooke Hyland for ColourPop’s New Liquid Blush With Pearl campaign.
Courtesy of ColourPop
“We are both huge fans of the original Liquid Blush from ColourPop and this new formula is the perfect extension — shimmery, not glittery, and perfectly pigmented so you don’t over-apply,” Brooke and Paige Hyland shared with WWD via email.
“The cushiony texture is super blendable and lasts for eight hours, what more could you want?” The applicator for the latest iteration of ColourPop’s blush comes with a plush, oversize doe foot for a more convenient application that won’t disturb the makeup underneath. The formula features a creamy, cushiony finish.
Paige and Brooke Hyland for ColourPop’s New Liquid Blush With Pearl campaign.
Courtesy of ColourPop
“ColourPop holds a special place in our hearts because of the brand’s incredibly loyal and authentic community, which mirrors our own fanbase,” the Hyland sisters said.
“Both communities offer so much love and support, while always keeping the communication open and honest across our social channels. And of course, we can’t forget how fantastic the products and formulas are, all at such an affordable price. We’ve both been using ColourPop for years — a tried and true for us.”
Paige and Brooke Hyland for ColourPop’s New Liquid Blush With Pearl campaign.
Courtesy of ColourPop
ColourPop’s new series of liquid blush with pearl shades launches today on the beauty brand’s official website.
Prior to the launch of the brand’s new liquid blush with pearl, ColourPop debuted a series of new makeup collections inspired by pop culture touchstones. In March, the brand released the “Toy Story”-inspired collection to commemorate the animated film’s 30th anniversary. In January, the cosmetics company debuted the Valentine’s Day collection, inspired by the dark romance trend.
