Dan Michel has been promoted to vice president of creative for Untuckit.
Formerly senior director of editorial and public relations, Michel has been with the shirt brand since 2018 when he joined as copy director. In this new position, he will oversee the company’s marketing efforts, drawing on his expertise in editorial and storytelling to shape the company’s messaging across all platforms.
Prior to Untuckit, Michel was fashion editor of Men’s Health, a position he held from 2013 to 2018. His writing also appeared in GQ, Men’s Journal, Bloomberg Pursuits and Travel + Leisure.
“Dan has been an invaluable part of Untuckit’s creative evolution, and his leadership will be key as we continue to grow our brand globally,” said Chris Riccobono, chief executive officer of the company. “His ability to craft compelling narratives and connect with our customers through storytelling makes him the perfect fit for this role.”
Riccobono and Aaron Sanandres created Untuckit in 2011 as a direct-to-consumer men’s brand to address what they saw as the need for shirts that looked neat untucked. The brand today has expanded into pants, polos, T-shirts, Henleys, sweaters, jackets and sport coats for men and it also offers a selection of womenswear.
In addition to its digital presence, Untuckit operates more than 80 stores around the world. The company also has a small wholesale operation where it sells to other retailers including Destination XL, a big & tall men’s retailer, as well as Macy’s.
