Cymbiotika has landed its first beauty retail partnership at Ulta Beauty.
Beginning Sunday, the supplement company, best known for its liposomal packets, will be available on Ulta.com, followed by an in-store rollout to over 1,000 Ulta Beauty locations on March 29.
Cymbiotika’s four-product lineup at Ulta includes NAD+, Liposomal Glutathione, Liposomal Vitamin C and Magnesium Complex.
Durana Elmi, cofounder and chief operating officer of Cymbiotika, said: “Our clinically backed, liposomal formulas are designed to function like internal serums — activating biological pathways that topical skin care simply can’t reach. Launching at Ulta Beauty allows us to bring beauty-from-within education, innovation, and long-term results into a trusted environment where efficacy and science truly matter.”
Ulta has been beefing up its supplement offering over the past few years, launching Lemme in 2023.
“The future of beauty is increasingly holistic, with guests looking beyond topical products to support skin health, vitality and overall well-being from the inside out,” said Laura Beres, vice president of wellness at Ulta. “At Ulta Beauty, we’ve been thoughtfully expanding our wellness assortment to meet this shift, curating brands that combine strong science with meaningful education. Cymbiotika’s innovative liposomal delivery technology and loyal community make the brand a compelling partner as we continue to help our guests find their feel-good with new, efficacious solutions — including the exclusive launch of the NAD+ offering — and further define the intersection of beauty and wellness.”
Cymbiotika launched in Target in October and Elmi believes Ulta will help it reach a different audience.
“It’s definitely a different consumer,” she said. “At Target, you shop for everything in the household. When you think about Ulta, it is really the beauty enthusiast. They need their highlighter, they want their concealer. But the beauty consumers are becoming smarter and smarter in terms of knowing now that it’s not just topical.”
The two big retail rollouts came after Cymbiotika raised $25 million in a seed funding round, with a starry investor list including David Grutman, John Summit, The Weeknd, Post Malone, Peggy Gou, Marshmello, Steve Aoki, Ryan Tedder, Alesso, Peso Pluma, Dr. Jason B. Diamond, The Jonas Brothers, and many others.
“The objective behind the seed round was just to really drive coverage from people that were influential. It’s been amazing. As a brand, we’ve been able to allow them to authentically tell their story. Nothing that we do with them has been paid. Everything has been organic,” said Elmi.
Last year also saw the opening of Cymbiotika Wellness Café at the Fontainebleau Las Vegas where guests will be able to experience smoothies, juices, açai bowls, yogurt bowls, salads and wraps featuring the brand’s supplements.
