LONDON — Condé Nast U.K. is shifting business.
The publisher has named Andrea Latten its chief business officer for the U.K., WWD has learned.
She succeeds Luke Robins, who held the role for only six months, according to LinkedIn.
In her role, she will be responsible for leading the magazine’s commercial teams in the U.K. in order to drive revenue growth and oversee events for Condé Nast’s titles.
Latten said she’s “eager to lead the charge in driving digital transformation and expanding our capabilities to monetize the iconic Condé Nast brands. My focus will be on leveraging new opportunities across events, branded content, video, and more, ensuring we continue to innovate and connect with audiences in meaningful ways.”
Tyla for British Vogue.
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She has been with the publisher for 13 years and was previously head of industry for fashion, luxury and beauty in the U.K.
Prior to her U.K. role, Latten was chief business officer for Condé Nast Germany, where she spearheaded year-on-year growth for the publisher and increased revenue for social video by 26 percent last year, which was driven by beauty, fashion and travel content.
“She has led Germany to become one of our most successful markets, driving innovation and building strong, high-performing teams. Her leadership has delivered real impact, and I have no doubt she will bring the same success to the U.K. commercial team,” said Natalia Gamero del Castillo, Condé Nast’s managing director for Europe.
On Tuesday, the U.K.’s Audit Bureau of Circulation published their data for the period January to December 2024.
Jude Law for GQ U.K.
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Condé Nast’s circulation saw a drop in the results.
British Vogue’s circulation fell 5 percent, putting the magazine at a circulation of 180,036. The magazine had a circulation of 190,333 the year before.
Similarly at GQ U.K., numbers were tough as circulation fell from 85,090 the previous year to 72,058 in 2024.
Tatler saw its circulation fall by 8 percent and Vanity Fair by 14 percent.
The Spencer sisters on the cover of Tatler.
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The only Condé Nast title that saw an increase in circulation was Wired as it jumped 8 percent from a circulation of 41,871 to 45,203.
Castillo said that the publisher decided to reduce free circulation copies of their magazines by 27 percent in order to “build a stronger, intentional audience through direct purchases and subscriptions — as a result actively purchased copies are up across a number of titles including GQ, Condé Nast Traveller, British Vogue and Tatler.”
She added that digital subscriptions have grown by 64 percent across Condé Nast and that British Vogue is leading the way in the fashion category at Condé Nast, where print subscriptions have increased by “4 percent and digital by 73 percent.”
