Hispanic Heritage Month recognizes the cultural impact and history of Hispanic Americans from Sept. 15 through Oct. 15 — a celebration of the community’s contributions to the U.S. It was federally recognized as a 30-day celebration after it was originally established as Hispanic Week in 1968.
Over the years, brands have incorporated messaging in products and campaigns as a way to honor the traditions, achievements and diversity of Hispanic Americans.
For 2024, WWD has partnered with Outfront, a home media company, to showcase Hispanic talent under the theme “Pioneers of Change: Shaping the Future Together.” The 10 designers selected by WWD in the campaign include: Sara Beltrán, Willy Chavarria, Maria Cornejo, Gabriela Hearst, Raul Lopez, Narciso Rodriguez, Alejandra Alonso Rojas, Mónica Sordo, Silvia Tcherassi and Elena Velez.
Here, WWD highlights some of the collections with empowering messages of pride and community. Check back for updates.
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Converse
Image Credit: Courtesy Converse has unveiled its 2024 Mi Gente collection for Hispanic Heritage Month, celebrating Mexico’s Day of the Dead with vibrant, heritage-inspired designs. The collection features the All Star Lift and Chuck 70 sneakers, both adorned with motifs such as papel picado, candles, sugar skulls and marigold flowers, elements traditionally used in Day of the Dead traditions. Additionally, two Mi Gente tees feature graphics and cultural expressions.
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JCPenney
Image Credit: Courtesy JCPenney is honoring Hispanic Heritage Month 2024 with its third annual Hope & Wonder collection, supporting Latinitas, a nonprofit supporting young Latinas through media and technology. Hispanic members of JCPenney’s Creative Coalition, a team of diverse designers, and more partners who took inspiration under the theme “Cultura is Strength.” The collection features culturally significant items like guayaberas and embroidered dresses, alongside kitchenware with traditional motifs for Día de Muertos. The retailer will donate 100% of net profits from its Hope & Wonder collection to Latinitas.
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Honest Company
Image Credit: Courtesy For Hispanic Heritage Month 2024, the Honest Company announces its second collaboration with Lil’ Libros, a publishing brand that celebrates American Latine culture and bilingual literacy. The partners have released a line of baby products inspired by the Mexican folk art Alebrijes. The second joint effort features culturally vibrant prints on diapers, wipes and baby care essentials. The products will be available at Walmart until Nov. 1.
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Macy’s Inc.
Macy’s Inc. celebrates Hispanic Heritage Month 2024 by partnering with the Hispanic Federation, an organization that empowers and advances the Hispanic community, from Sept. 15 to Oct. 15. The campaign includes a donation initiative at point-of-sale to support CREAR Futuros, a program aiding nearly 7,000 Latino students. Macy’s Inc. nameplates will also feature Hispanic and Latino-owned brands, enhancing their product variety while promoting educational and funding opportunities through The Workshop at Macy’s and S.P.U.R. Pathways to empower underrepresented businesses. Macy’s has raised more than $2.4 million for Hispanic Federation since 2022.
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Barbie x Carolina Herrera
Image Credit: Getty Images; Mattel For Hispanic Heritage Month and Barbie’s 65th anniversary, fashion icon Carolina Herrera’s legacy is honored with a Barbie doll, reflecting her Venezuelan roots. The doll showcases Herrera in a red silk faille column gown with a detachable train designed by Wes Gordon. Herrera herself wore it at the New York City Ballet’s Fall Fashion Gala in 2023. Additionally, two dolls wearing Herrera’s Fall 2024 collection was auctioned to benefit Solving Kids’ Cancer, dedicated to funding pediatric cancer treatments.
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Sarah O. Jewelry
Image Credit: Courtesy Sarah O. Jewelry celebrates Hispanic Heritage Month with two necklaces. Founder Sarah Ortega released the Dahlia ($625), inspired by Mexico’s national flower, symbolizes elegance, positivity and growth, and the Del Sol ($695), inspired by the desert sunsets in New Mexico — where Ortega is from. The brand will donate 10% of proceeds to the Eva Longoria Foundation, supporting entrepreneurship among Latinas.
