In 2024, the fashion industry continues to support Breast Cancer Awareness Month through pink-themed collaborations, unique collections and focused charity initiatives. Held annually since October 1985, this campaign, initiated by the American Cancer Society, aims to fund breast cancer research, cures, treatment and prevention. Fashion industry partnerships are increasingly integral, offering themed merchandise. These initiatives help raise awareness and raise funds to combat the disease. According to the Breast Cancer Research Foundation, in 2024, an estimated 313,510 people will be diagnosed with breast cancer in the U.S.
Below, here are some companies this year supporting Breast Cancer Awareness Month. Check back for regular updates.
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Ralph Lauren
Image Credit: Courtesy of Ralph Lauren For 2024, Ralph Lauren continues its Breast Cancer Awareness initiatives with a revamped Pink Pony Collection featuring a vibrant black and pink palette aimed at attracting younger consumers. The collection includes a diverse range of apparel and a limited-edition collaboration with fitness brand Bala. Ralph Lauren commits to donating 100% of proceeds from its classic Pink Pony Twill Ball Cap and Pink Pony Cashmere Hoodie, and 25% from other Pink Pony items, to the Pink Pony Fund and various global cancer charities. The collection launches on Sept. 26 on ralphlauren.com/pinkpony.
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Laura Geller Beauty
Image Credit: Courtesy of Laura Geller Beauty Laura Geller Beauty, led by breast cancer survivor Laura Geller, bolsters its commitment to Breast Cancer Awareness Month initiatives with an exclusive collection. Available beginning Oct. 1, the collection, priced at $59, includes the Everyday Heroes Baked Trio and a Dual-Ended Blush + Eyeshadow Precision Brush Duo. The beauty brand pledges 50% of the proceeds from the BCA bundle to Fran Drescher’s Cancer Schmancer Foundation, a charity focusing on cancer prevention and early detection.
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Tifosi Optics
Image Credit: Courtesy of Tifosi Optics Tifosi Optics marks its commitment to Breast Cancer Awareness Month with its third annual collection, featuring sport and lifestyle sunglasses in special pink colorways on TifosiOptics.com. Tifosi will donate 100% of the proceeds from this limited-edition collection to the Lynn Sage Breast Cancer Foundation, supporting vital research and educational outreach on breast cancer.
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Hutch
Image Credit: Courtesy of Hutch New York City-based brand Hutch will donate dresses to United Breast Cancer Foundation in October to support those impacted by the diagnosis. Founded in 2010 by Daniel Saponaro, the contemporary label is known for classic, easy and feminine designs often featuring vibrant colors and prints. Saponaro previously told WWD that one of the purposes of the brand was “fostering confidence in every individual who wears it.”
