ColourPop’s Dill Pickle Lip Balm Turns Out to Be an April Fools’ Joke

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

ColourPop Cosmetics, known for its playful and trend-forward approach to beauty, teased fans with a surprising announcement on Tuesday: a Fresh Kiss Glossy Lip Balm in Dill Pickle flavor. The brand described the imaginary product as a “briny, tangy, crunchy” lip balm with a sheer green tint that promised hydration, shine and a hint of color with “a little bite.” However, the announcement was quickly revealed to be an April Fools’ joke.

The prank was part of ColourPop’s playful engagement with its audience. While the Dill Pickle lip balm won’t be hitting shelves, ColourPop is using the opportunity to highlight its actual lineup of Fresh Kiss Glossy Lip Balms, available in eight real flavors inspired by viral luxury lip balms.

The Fresh Kiss Glossy Lip Balms are available in Chocolate Milkshake (sheer chocolate brown), Caramel Latte (sheer nude), Strawberry Milk (sheer pink), Cherry Glaze (sheer red), Mango Sorbet (sheer peach), Watermelon Sugar (sheer hot pink), Wild Berry (sheer blackberry) and Vanilla Cake (clear hue).

Each balm is priced at $10 and formulated with peptides to soften lips and hyaluronic acid for deep hydration. The balms are available now on ColourPop’s website.

ColourPop’s playful marketing strategy aligns with its history of engaging fans through innovative product launches and social media campaigns. The brand has previously made headlines for collaborations with pop culture icons and affordable alternatives to high-end beauty trends. On March 17, the brand released its latest collaboration, celebrating the 30th anniversary of “Toy Story.”

Shop Our Favorite ColourPop Fresh Kiss Glossy Balm Shades