ColourPop is making makeup suitable for the swamp.
In a new limited-edition collection inspired by the DreamWorks film franchise, “Shrek,” the drugstore beauty brand bottled the fairy-tale ogre’s moody personality and verdant home into earth-toned products, from lip gloss to eye shadow, with prices starting at $10. The themed line, out Aug. 21, is another beauty iteration to come amid the burgeoning early 2000s nostalgia pervading the internet recently.
ColourPop’s new DreamWorks Shrek Glossy Lip collection.
Vivian Weng, brand president of ColourPop, told WWD the collection was designed to intentionally tap into this longing felt by both Gen Z and Millennials through tangible offerings.
Consumers, ColourPop assured, will be catapulted back to their childhood just by reading the product names: Beware Ogre Eyeshadow Palette, Noble Steed Glossy Lip, Gumdrop Button Lip Oil, Ogres are Like Onions Body Glitter Gel and True Love’s Form Instant Crush Lip and Cheek Balm.
Weng noted the formula of each product is the same as what’s used to create ColourPop’s fan-favorite items, but the packaging is what makes these makeup essentials unique to the Shrek franchise. Each bottle is branded with an ear-horned “S” and secured with a neon green top.
The collection also features character-specific products, including Gingy Candy Lip Oil.
Characters such as Fiona, Donkey, Lord Farquaad, and of course, Shrek also appear on the side of the Ultra Glossy Lip shades. Fiona’s, named “Ogress,” boasts a warm taupe hue with a piña colada flavor, while Lord Farquaad’s leaves a rich berry finish and a blueberry muffin aftertaste.
The decision to bring the heritage of Shrek to the beauty mecca was a no-brainer for Weng and the ColourPop team.
“With a recent revival on social media and a new wave of meme-worthy moments, Shrek is once again taking over our feeds,” Wend said. “As an internet icon and beloved DreamWorks classic, Shrek has a loyal fandom that spans generations, just like the ColourPop audience. This limited-edition collaboration lets fans celebrate the humor, heart and bold personality of the franchise through our fan-favorite formulas.”
The Beware Ogre Eyeshadow Palette plays up the earth tones of Shrek’s swamp with various shades of green, gold, brown and burgundy.
Interested customers will also be able to shop specialized bundles, including the full Shrek Collection for $115, the Totally Swamped Set — four shades of the Ultra Glossy Lips — for $36 and the Shrek-spress Yourself — Beware Ogre Eyeshadow Palette and the Gingy-inspired Candy Lip Oil — for $32.
While ColourPop’s Shrek-themed makeup is particularly timely considering the current Y2K resurgence taking place now, the brand released a curated set inspired by one children’s movie that debuted during that era back in May: the ColourPop x Lilo and Stitch Mischievous Island Adventures Collection.
