Count Collars & Co. as the latest fashion brand to jump into the motorsports arena.
The Bethesda, Md.-based men’s brand has signed on to become the official licensee and performance dress shirt of the Arrow McLaren IndyCar Team. They have teamed up to design the “Apex Performance Dress Shirt,” which is intended to merge style and function for both motorsports fans and professionals.
The shirt features CoolFiber technology, a moisture-wicking, stretch-infused fabric that is proprietary to Collars & Co., as well as its signature structured dress shirt collar.
Pato O’Ward, Arrow McLaren’s leading driver, will be featured in marketing materials for the partnership.
“We’re thrilled to partner with Arrow McLaren to bring this unique dress shirt to life,” said Justin Baer, founder and chief executive officer of Collars & Co. “Our mission has always been to elevate everyday menswear with style and comfort, and this collaboration is a natural extension of that vision. IndyCar fans and professionals demand apparel that keeps up with their fast-paced lifestyle, and this performance dress shirt delivers exactly that.”
“At Arrow McLaren, performance and innovation drive everything we do, and that extends beyond the racetrack,” said Tony Kanaan, team principal at Arrow McLaren. “This partnership with Collars & Co. allows us to bring that same level of precision and excellence to everyday apparel, offering fans and professionals a stylish, high-performance dress shirt that meets their needs.”
The shirt retails for $109 and is available on the Collars & Co. website as well as its stores and other select retailers.
As part of the partnership, Collars & Co. will also offer select Arrow McLaren licensed pieces on its website including performance pullovers and a variety of polo shirts.
