WINNING WINDOWS AND INSTALLATIONS: There’s the Academy Awards, the Golden Globe Awards and the Emmys — but tucked into the middle of the award season there’s also the WindowsWear Awards recognizing innovative and creative store windows, installations, props and interiors around the world.
More than 400 guests from Louis Vuitton, Bottega Veneta, Loewe, Coach, Michael Kors, Longchamp, La Prairie, Saks Fifth Avenue, Macy’s and other companies attended the WindowsWear award ceremony at Nebula on Manhattan’s West Side last month to celebrate the WindowsWear winners. “It was a very fun night full of creative people in the industry,” said Raul Tovar, cofounder and creative director of WindowsWear.
“The show opened with a powerful video, reminding us that inspiration is everywhere,” said WindowsWear cofounder Jon Harari. “It exists in the moments that move us, the stories that shape us, and the world that connects us. Curated by WindowsWear, this breathtaking visual journey wove together global events from the past year, reflecting the challenges, triumphs and creativity that define our time.”
Each year, WindowsWear examines and documents thousands of store windows, retail interiors, pop-ups, campaigns and other projects in the physical and digital realms.
The winners included: Givenchy for best interior; Coach for best pop-up; Loewe, best exhibit/installation; David Yurman, best AR/VR experience; Glossier, best packaging; Harrods x Piaget, best window display; Pandora, best holiday window; Saks Fifth Avenue, icon award; Loewe, best prop seen at Saks Fifth Avenue; Kate Spade, best mannequin; Macy’s x Disney, best collaboration, and Calvin Klein at Macy’s, best use of color.
New Balance was honored for sustainability; Longchamp for best interactive experience; Rodeo Drive, best neighborhood installation; Harrods x Loro Piana, best use of light; Etro, received the Heritage Award; Macy’s, best digital experience; Coach, best gamification; H&M, best set design; Michael Kors, best hospitality experience; Stuart Weitzman, best social media campaign; Marc Jacobs, best email marketing campaign; Prada, best brand strategy; Gucci, most liked on social media, and Jacquemus received the Simon Doonan Award.
For its annual awards, New York-based WindowsWear reviews thousands of photos then selects several nominees per category, which are revealed online. Members of WindowsWear community and other contacts around the world vote for the winners.
WindowsWear has a comprehensive database of content used by creatives, retailers and brands to research visual merchandising, social media and e-commerce campaigns; retail designs; window displays, and trends, to support their own physical and e-commerce projects.
