STAR POWER: American footwear brand Autry has named Seo Changbin of the K-pop group Stray Kids its first global brand ambassador, WWD can exclusively reveal.
A singer, songwriter and producer, Seo has been a member of the popular boy group since 2018 alongside fellow members I.N., Bang Chan, Lee Know, Hyunjin, Han, Felix, and Seungmin. He has earned global recognition for collaborating with international artists and his philanthropic commitment.
“I am happy to join the Autry family. I’ve always been drawn to brands that honor their legacy while embracing innovation and a forward-looking approach to creativity. Autry’s heritage and understated confidence resonate deeply with me, and I’m excited to begin this journey together,” said Seo.
Changbin
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Roberta Benaglia, executive chairwoman of Autry and chief executive officer of the Milan-based private equity fund Style Capital, said Changbin represents “a new generation of global talent: grounded, driven, and authentic. His artistic integrity, confidence, and freedom make him a natural fit for Autry’s DNA.”
His appointment is accompanied by a campaign in which Seo showcases key looks and sneakers from Autry’s spring 2026 range, including the ’80s-inspired Super Vintage Medalist, and the Hyperway, which comes with a high-tech, multilayered outsole and Action Cush technology.
