NEXT STOP: A subway ticket won’t cut it to get to the repeat show for Chanel’s 2025 Métiers d’Art collection.
The French fashion house announced Monday it would show the first specialty craft-focused lineup of artistic director Matthieu Blazy in Seoul on May 26.
Details about the location remain under wraps.
First shown on Dec. 2 in New York, the collection was unveiled on a decommissioned subway platform at the Bowery stop in a cinematic show attended by a star-studded front row that included A$AP Rocky and Margaret Qualley, who featured in a short romantic comedy-tinged film by Michel Gondry released prior to the show.
Chanel has a long history with the South Korean capital, where it opened a first fragrance and beauty store in 1992, followed by fashion which landed in the Galleria department store in 1997.
Seoul was host to the French house’s cruise show in 2015, when the late Karl Lagerfeld presented his collection at Dongdaemun Design Plaza, a futuristic and curvaceous building designed by Zaha Hadid and South Korean-based Samoo Architects & Engineers.
Exhibitions are regularly staged in the city, such as “The Little Black Jacket” in 2012, exploring the famous garment; “Culture Chanel, The Sense of Places,” which alighted on places that inspired Gabrielle Chanel in 2014, and “Mademoiselle Privé” in 2017.
Several repeat shows have been brought to Seoul over the years, including the 2012 cruise and the 2018 “Paris-New York” Métiers d’Art collection.
