CANADA TO MILAN: Canada Goose continues to roll out its latest store concept by unveiling a new flagship in Milan.
This marks a relocation from the previous unit on Via Della Spiga to the neighboring Corso Giacomo Matteotti — also part of the Golden Triangle luxury shopping district. The street in recent years has become a sort of hub for luxe-performance and outerwear brands, with other companies operating in that space such as Stone Island and C.P. Company planting their flags there.
After debuting the new retail blueprint by Oslo-based design and architectural firm Snøhetta at the Paris flagship on Avenue des Champs-Élysées last October, the outerwear label is adapting the concept to reflect Italian style and the country’s design legacy in the 1,722-square-foot space.
“These stores are more than destinations, they are reflections of who we are,” said Dani Reiss, chairman and chief executive officer of Canada Goose. “What’s special about Canada Goose is authenticity; it’s what defines us. These stores are enhanced reflections of that spirit and that’s why we are so proud to invite people to experience Canada and the world of Canada Goose,” he said.
The Milan store’s entrance is decked in walnut wood inspired by the ‘30s Villa Necchi Campiglio, contrasting with the Ceppo di Gré stone flooring and imposing columns standing out at the center of the shop and flanked by an aluminum counter flanked by Charles Ghost stools by Kartell, in nods to Milanese cocktail bars.
Inside the new Canada Goose flagship on Milan’s Corso Giacomo Matteotti.
Courtesy of Canada Goose
On a curvilinear wall stands the “Legacy Wall,” a feature integral to the new store concept and inspired by cartography, which in Milan is dedicated to the Italian Alps. Scattered throughout the boutique are artworks from the Canada Goose Art Collection, including a mural inspired by “Nuna Sukaq,” a piece of art by Canadian Inuk artist Mary Pudlat.
“This project presented a unique opportunity to translate Canada Goose’s boundless spirit into a Milanese context,” said Anne-Rachel Schiffmann, director of interior architecture at Snøhetta. “Through material refinement, local craft references, and adaptable systems, we designed a space that is rooted in place yet expansive in experience, honoring both the brand’s heritage and the cultural richness of the city.”
Inside the new Canada Goose flagship on Milan’s Corso Giacomo Matteotti.
Courtesy of Canada Goose
