Looking to get a slice of the growing shapewear market, Calvin Klein is launching Calvin Klein Shapewear, the first offering of its kind from the brand behind the original designer underwear.
The offering features foundation and fashion styles, with body-confident solutions driven by innovation and inspired by the brand’s iconic approach to sensuality.
Calvin Klein Shapewear’s foundation styles are available in an array of no-show thongs, briefs, mid-thigh shorts, bodysuits, leggings and slips, designed at four compression levels, which are:
- Second Skin Smoothing: The lightest shaping solution offering sensual smoothing with a barely there look and feel.
- Stay Put Mesh: Offers no-slip compression that’s smooth to the touch designed with breathable medium control layers from microfiber mesh that stays in place.
- Stay Put Stretch: Designed with firm compression for body defining comfort. Silky smooth microfiber is made with flexibility for curves and firm control layers for support.
- Secure Sculpt: Powerful and supportive with secure extra-firm compression and body-sculpting performance. Smooth, seamless microfiber and zoned support create a sensual figure.
The line is augmented by a selection of fashion-oriented styles that feature designs inspired by Calvin Klein’s logo and lace underwear. Designed to wear as apparel, these styles focus on color, versatility and sensuality for comfort and control from day to night. This includes Icon Shapewear, which has briefs, mid-thigh shorts and bodysuits designed with zone no-slip compression and clean-cut edges that show off the body, finished with the iconic Calvin Klein logo waistband. There is also Sensual Stretch Lace, which incorporates smooth lace detailing that serves up a hint of sensuality.
Eve Hewson is featured in Calvin Klein Shapewear ad.
Courtesy of Calvin Klein
The retail price range is $34 to $104.
Eva Serrano, Calvin Klein’s global brand president, said, “The launch of Calvin Klein Shapewear marks an exciting moment for our brand, merging our iconic leadership in underwear with cutting-edge innovation and undeniable sensuality. This is a step forward in our product strategy — elevating a traditionally functional garment into an essential, confidence-boosting staple that enhances both form and feeling. At Calvin Klein, we are redefining style, comfort and sensuality, seamlessly blending them to create modern solutions that empower and inspire consumers around the world.”
Calvin Klein Shapewear modeled by Eve Hewson in ad campaign.
Courtesy of Calvin Klein
With key players such as Spanx and Skims, the global shapewear market was estimated at $2.73 billion in 2024 and is expected to grow at a compound annual growth rate of 8 percent from 2025 to 2030, according to Grand View Research.
As part of the launch, Calvin Klein has unveiled an ad campaign featuring actor Eve Hewson, who is modeling for the first time for the brand. Directed and shot by Charlotte Wales, Hewson is styled in a variety of fashion Calvin Klein Shapewear pieces.
Calvin Klein Shapewear launches globally on Thursday on calvinklein.com and in-store. Campaign content will roll out on Calvin Klein’s social channels throughout the week.
