On Wednesday, Calpak launched the first part of its spring 2026 collection. Alongside, the travel accessories brand unveiled an accompanying campaign titled “Because Every Journey Starts With a Daydream.”
Calpak said the new campaign is a shift in how the brand is positioning itself within the intersection of travel, lifestyle and emotional storytelling — and is following the industry trend of seasonal drops to connect products with relevant consumer mindsets.
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Building on Calpak’s celebration of movement and exploration, the brand said the latest collection and its campaign are a “cinematic, feeling-led” approach to its storytelling. The campaign homes in on the emotional journey that leads up to the destination, one that focuses on the “anticipation, planning and optimism” to define spring travel.
As one of two connected drops, the first part unveiled is titled “Your Passport to Blue Skies” and centers around early spring departures and renewal. The first part has elevated blues with its Metallic Indigo and French Blue with prints French Blue Gingham and Lavender Bloom.
The second part, called “A Taste of Spring,” launches Feb. 24, and coincides with the arrival of spring; Tomato, Celadon and Mushroom hues are paired with seasonal prints that evoke outdoor meals and picnics.
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“Our spring campaign is rooted in the idea that every journey begins long before you arrive — it starts with a daydream,” said Jeannie Shin, vice president of marketing at Calpak. “As our customers plan their spring getaways and imagine escaping the winter cold, we wanted this campaign to capture that anticipatory moment and shift the focus to the act of departure itself.”
Anchoring the launch in Calpak’s bestselling Luka collection, the company said the new product assortment is designed for customers to move with its carry-ons and everyday travel bags that are transitional. The bags are available in blues and lavender hues alongside seasonal prints to mirror the open skies and new beginnings. Newly debuting are the Luka styles in printed versions and interior-printed Hue luggage pieces.
“This season’s collection brings that feeling to life through refreshed colors and prints across our bestselling styles, giving travelers more ways to choose what best suits their needs. We’re especially excited to introduce our first Luka Duffel with an exterior print, which has already resonated strongly with both longtime and new customers,” concluded Shin.
