MILAN — Italian sportswear and outerwear brand C.P. Company has named Leonardo Fasolo its new design director.
He started this month, succeeding Paul Harvey and Alessandro Pungetti, who have jointly helmed the brand’s creative studio since 2012.
The brainchild of Massimo Osti, who in the ‘70s pioneered the garment-dyeing technique and helped define the notion of Italian sportswear as it’s known today, C.P. Company is marking a generational shift with the new appointment, onboarding a young talent who’s seen driving the next decade of growth for the brand.
Disclosing the move exclusively to WWD, C.P. Company’s president Lorenzo Osti, son of the brand founder, said that Fasolo emerged as the ideal fit for the company.
“There are very few professionals who know the Massimo Osti method and Fasolo demonstrated already to the market that he is up to expectations,” Osti said. “I think fashion is dominated by cycles and the same fuel cannot last forever; there needs to be a generational shift.”
The Italian designer boasts 20-plus years of experience in the technical apparel sector, which culminated with the launch of Nemen, his solo fashion brand introduced in 2012.
“We’ve got several business goals — namely growth and development of direct channels — and to achieve those we need to continuously stay relevant in the market,” Osti explained.
Fasolo’s scope at the company, Osti said, “won’t change radically [compared to Harvey’s and Pungetti’s], but in relation with the professional figure involved, who’s from a different generation, we aim to get him involved more broadly on the brand.”
The first collection to be entirely designed by Fasolo will be for spring 2026, to be unveiled next June. He also contributed to the fall 2025 lineup overseen by Harvey and Pungetti, which bowed earlier this month during Milan Men’s Fashion Week.
“C.P. Company represents the highest expression of Italian sportswear and is one of the best brands in the world in terms of research and quality. Every contemporary brand finds inspiration in its history,” Fasolo said in a statement. “It is a great honor to carry on the work of [Massimo] Osti, [designer Moreno] Ferrari, Pungetti and Harvey. In C.P. Company, I found a fantastic team, driven by a common desire to evolve through innovation. Together, we will continue to develop the history of this great brand,” he said.
Touting Fasolo’s precedessors’ contribution to the company — which in the past 10 years increased revenues from 8 million euros to 120 million euros in 2023, the most recent figure available — Osti said that “Harvey and Pungetti led product [development] at C.P. Company for the past decade allowing us to reach several highs.”
Pungetti is to stay onboard as a consultant to C.P. Company’s research and development team.
C.P. Company men’s fall 2025
Courtesy of C.P. Company
Founded by Massimo Osti, the maverick designer and fashion entrepreneur who died in 2005, C.P. Company is under the umbrella of the Hong Kong-based Tristate Holdings Ltd., which acquired it in 2015 following a number of ownership changes at the outerwear brand.
Since the ‘70s the designer was at the forefront of innovation, pioneering the garment-dyeing, screen printing and decoupage techniques, inventing the brushed wool and rubber flax techniques in 1987 and introducing the signature C.P. Company “goggle jacket” in 1988, which attracted international youth subcultures.