NEW AMBASSADOR: Bottega Veneta will reveal Thursday that it has named South Korean singer I.N as its latest brand ambassador.
Born in Busan, South Korea, in 2001, Yang Jeong-in, known as I.N, is a member of K-Pop boy group Stray Kids.
Trained at JYP Entertainment, I.N debuted as a vocalist with Stray Kids in 2018 with the EP “I Am Not.”
“I am honored to join Bottega Veneta as brand ambassador,” I.N said. “As someone who loves fashion and knows the commitment it takes to master a craft, I am excited and inspired by Bottega Veneta’s incredible artisanship and its spirit of self-expression. The opportunity to represent the house and share its vision really means a lot to me.”
I.N has been named Bottega Veneta’s brand ambassador.
In September, I.N appeared at Milan Fashion Week to attend Bottega Veneta’s spring 2025 show, sitting next to A$AP Rocky and Kendall Jenner.
Stray Kids set a new milestone by becoming the first act in the history of the Billboard 200 to debut at number one with their first six charting albums.
I.N has cowritten and co-composed tracks “Hug Me” and “Hallucination.”
He joins other Bottega Veneta brand ambassadors: Thai actor and model Jirawat Sutivanichsak, known as Dew; Chinese diver Guo Jingjing; Australian actor Jacob Elordi; actresses Julianne Moore and Michelle Yeoh; South Korean rapper, songwriter and record producer RM; actresses and models Shu Qi and Kanyawee Songmuang, known as Thanaerng, and actors Terrance Lau and Yo Yang.
The Stray Kids group has caught the attention of international fashion brands. It comprises seven other members in addition to I.N: Hyujin, Bang Chan, Han, Felix, Seungmin, Lee Know and Changbin.
Last week Fendi named Christopher Chahn Bahng, known as Bang Chan and the leader of the group, its new brand ambassador. Hyunjin is an ambassador for Cartier and Versace and Felix is a house ambassador for Louis Vuitton.
Last year, wearing Tommy Hilfiger, they made Met Gala history as the first K-pop group to attend the annual event.
Bottega Veneta is in a transitional phase as Louise Trotter will take on the role of creative director of the brand, joining from Carven at the end of January. She succeeds Matthieu Blazy, who will join Chanel in the first half of the year.
