LONDON — Boots is betting on the fragrance economy with a stand-alone fragrance store opening in Broadgate Central in the fall.
The 2,150-square-foot store will stock more than 400 scents from luxury and independent brands, which will include U.K. exclusives and more than 20 new brands joining the retailer.
“Boots Fragrance boutique represents a bold step forward in how we bring fragrance to our customers. As the nation’s favorite beauty retailer, we’re proud to be creating a space that not only showcases the very best in luxury and niche perfumery, but also makes it more accessible, inviting and inspiring for all,” said Chelsey Saunders, director of fragrance at Boots.
The store will guide customers through the senses when it comes to fragrances with trend-led discovery zones and immersive experiences. Services such as scent profiling and fragrance matching will also be available.
According to a Mintel report from 2024, the U.K. fragrance market is on track to reach 2 billion pounds by 2029.
Fragrance sales have proven to be robust at Boots.
“The U.K. fragrance landscape is thriving — dynamic, diverse and more creatively ambitious than ever. Boots has long been a trusted name in beauty, and the launch of the Boots Fragrance boutique is a powerful statement of its commitment to the U.K. fragrance industry. By championing both heritage and innovative new brands, Boots is now a key part of inspiring a new generation of perfume creators and perfume lovers,” said Christopher Yu, trustee of The Fragrance Foundation U.K.
